Marketing Executive Retention And Loyalty

**What's the role?**

At News Corp Australia, our mission is to inform, advocate, and inspire Australians through powerful storytelling and trusted journalism. With more than 150 household brands across news, sport, and lifestyle, we reach over 17 million Australians every month. We believe in the power of diversity and inclusion to shape more meaningful stories and stronger teams. We're now seeking a passionate and data-driven Marketing Executive, Retention & Loyalty, to join our team and help deliver exceptional subscriber experiences that build long-term engagement by strengthening direct relationships and enhancing customer interactions.

**About the role**:
+ Develop and execute comprehensive marketing strategies that enhance subscriber engagement, retention and loyalty across the lifecycle.

+ Design and roll out end-to-end retention programs aligned with business goals and subscriber needs.

+ Leverage customer insights and analytics to proactively identify churn risks and strategically increase customer lifetime value.

+ Implement A/B testing to continuously improve retention campaigns and subscriber experiences.

+ Collaborate across departments to create consistent and engaging customer touchpoints.

+ Coordinate daily operations of loyalty programs, including enrolment, reward redemption journeys and multi-channel communications.

+ Monitor and report on key subscriber retention and loyalty metrics, campaign performance, and budget activity.

+ Work with key stakeholders to build programs, maintain and add enhancements to improve customer experience - including editorial, product, marketing and delivery teams.

+ Ensure compliance with data privacy regulations and marketing best practices.

**Who are you?**

+ Tertiary qualifications in Marketing or a related field

+ Demonstrated experience in a marketing role, preferably with a focus on retention, loyalty, or lifecycle marketing

+ Proficiency in CRM systems, data analysis, and marketing automation platforms

+ Strong project management skills with the ability to work both independently and collaboratively

+ Excellent communication and stakeholder engagement skills

+ A detail-oriented and analytical mindset, with a passion for delivering customer-centric solutions

+ Genuine interest in the media industry and a drive to enhance subscriber engagement and loyalty

**News Benefits**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
+ **Exclusively ours** - Access to publications and products from across the News Corp family

+ **Health & wellbeing** - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

+ **Time off** - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

+ **Helping you grow** - Development opportunities (including diversity and inclusion - focused education series) and recognition

+ **Financial wellbeing** - Support on making the most of your money

+ **Perks & discounts** - Exclusive offers across a range of products and services

+ **Giving back** - Make a difference to our communities.

+ **Workplace Inclusion and facilities** - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms

**Who are we?**

News Corp Australia is the nation's most influential media organisation, operating more than 150 household-name brands across print, digital and multimedia. We lead the way in travel, fashion, food, health, homes and lifestyle, and we are the largest publisher across print and digital, reaching more than 16 million Australians each month.

**What's next?**

**Our Commitment to Diversity, Equity and Inclusion** _We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know._

**Category**:
State & Community Mastheads

We are proud to be Australia's most impactful media group, we're even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the count