Loyalty and Retention Strategic Lead

2 weeks ago

Sydney, New South Wales, Australia beBeeRetention Full time $150,000 - $180,000

Job Description

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We're seeking a senior manager to lead our customer loyalty and retention strategy, driving growth through data-driven nurture and retention programs. This role will be responsible for designing and delivering a comprehensive loyalty strategy that maximises customer retention and lifetime value.

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Responsibilities

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  • Design and deliver a data-driven loyalty strategy that maximises customer retention and lifetime value">
  • Lead the launch and continuous evolution of our loyalty offering, ensuring it meets customer needs and drives business outcomes">
  • Leverage insights from customer behaviour and program performance to optimise strategies, boost engagement, and improve ROI">
  • Partner with marketing, product, operations, and analytics teams to seamlessly embed loyalty initiatives across every customer touchpoint">
  • Drive innovation through personalisation and automation, creating tailored experiences that strengthen customer connections">
  • Oversee loyalty partnerships and vendors, ensuring strong collaboration and program effectiveness">
  • Develop initiatives that grow engagement, increase repeat bookings, and build brand affinity">
  • Own cross-channel marketing automation, including Email, SMS, Push, and In-app, to deliver consistent, impactful messaging">
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Requirements

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To be successful in this role, you'll need:

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  • 8+ years experience in loyalty, CRM, or retention marketing, with a proven ability to deliver impact">
  • A strong analytical mindset – confident turning data into actionable strategies and measurable outcomes">
  • Hands-on experience with loyalty platforms, CRM tools, and marketing automation (Braze experience highly regarded)">
  • Proven success in designing and executing customer engagement and retention initiatives">
  • Excellent project management and collaboration skills, able to influence and work effectively across teams">
  • You're a detail-oriented communicator, skilled in stakeholder management and relationship building">
  • Strong organisational and time management skills, able to manage competing priorities in a fast-paced environment">
  • You're passionate about tech and motivated by making a real impact on people's lives">
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Benefits

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As part of our team, you'll enjoy:

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  • Learn from industry experts, experienced leaders, and on-the-job opportunities">
  • Access parental leave with 14 weeks paid leave for primary carers and 6 weeks paid leave for secondary carers plus superannuation">
  • Work with flexibility, balancing time in the office with remote work">
  • Flexi Leave Days, one extra paid leave day per quarter for what makes you happy">
  • Take a floating public holiday to acknowledge a significant day your way with family and friends">
  • Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program">
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About Us

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We celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.

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Don't just meet the requirements - bring your unique perspective and passion for making a difference. Apply today

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