Loyalty Marketing

1 day ago

Sydney CBD, New South Wales, Australia Bluefin Resources Full time $90,000 - $120,000 per year
Senior Manager, Loyalty Marketing & Operations

Bluefin is partnering with a renowned luxury travel company who are as a business on a journey of transformation, making loyalty a strategic pillar across five international markets. With the ANZ region driving 50–60% repeat business, they are investing in an expert to elevate customer lifetime value, retention, and repeat bookings through innovative loyalty marketing. If you're a loyalty marketing specialist ready to lead, optimise, and innovate, this is your opportunity to make a lasting impact.
Why Join?

  • Lead loyalty strategy and execution in a business where repeat customers are the backbone.
  • Play a pivotal role in shaping and evolving customer loyalty programs.
  • Work cross-functionally with global and local teams in a dynamic, fast-moving environment.
  • Enjoy a competitive salary package, a collaborative culture, and career growth opportunities.
Your Role
  • Strategic Leadership: Own the end-to-end lifecycle of the loyalty programs, driving engagement and retention.
  • Campaign Execution: Develop and manage always-on and tactical loyalty campaigns across email, CRM, website, and partner platforms.
  • Customer-Centric Innovation: Enhance segmentation, personalisation, and promotions to drive repeat bookings.
  • Stakeholder Collaboration: Partner with Sales, CX, Reservations, and VIP Concierge teams to integrate loyalty into customer touchpoints.
  • Performance & Insights: Use data-driven insights to optimise loyalty initiatives, supporting lead generation and sales objectives.
What We're Looking For
  • 5+ years' experience in loyalty marketing, lifecycle campaign strategy, CRM, and marketing automation.
  • Proven ownership of loyalty programs (not just supporting roles).
  • Strong CRM expertise, ideally with Salesforce, Marketo, Acoustic, or similar platforms.
  • Commercial mindset with a focus on acquisition, retention, and revenue growth.
  • B2C experience in travel, retail, telco, or financial services with large-scale loyalty programs.
  • Excellent stakeholder management and ability to work across marketing, content, sales, and operations.
  • Hands-on execution combined with strategic planning capabilities.
  • Project management and reporting skills (Power BI a plus).
The Working Model
  • Sydney CBD-based role, 4 days in the office per week.
  • Some interstate and international travel may be required.
  • Flexibility for early morning/evening calls with global teams.

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