Lead Loyalty Marketing Strategist

3 days ago

Sydney, New South Wales, Australia beBeeCustomer Full time $100,000 - $140,000
Senior Loyalty Marketing Professional

This pivotal role drives member engagement, retention, and customer lifetime value through innovative loyalty campaigns, personalized customer experiences, and seamless program operations.

The ANZ regional representative for new global loyalty initiatives, collaborating with international teams to align strategies and share best practices.

Responsibilities:
  1. Loyalty Strategy & Program Management
  2. Develop and execute the strategic direction of loyalty programs across ANZ in collaboration with the Director, Digital Engagement and Loyalty.
  3. Oversee program structure, member benefits, tier progression, and customer engagement tactics to drive member retention and lifetime value.
  4. Collaborate with internal teams to drive effectiveness and customer experience.
  5. Identify opportunities for innovation and enhancement of loyalty initiatives, campaigns, and programs ensuring alignment with business goals.
  6. Work closely with marketing, content, and customer engagement teams to deliver personalized communications and offers.
  7. Leverage customer insights and data analytics to optimize loyalty engagement strategies and enhance the guest journey.
  8. Deliver qualified leads and sales, achieving efficient conversion results from digital and direct marketing.
  9. Track and analyze loyalty program performance, campaign effectiveness, and member behaviors for the senior executive team.
Requirements:
  • 6+ years of experience in loyalty marketing, CRM, marketing strategy, or product development. Experience with loyalty marketing program strategies is preferred.
  • Proven ability to lead and develop teams, set strategic goals, and motivate teams to perform.
  • Strong competency in enterprise CRM systems, reporting platforms, and relevant industry training.

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