Senior Loyalty Marketing Professional

10 hours ago

Sydney, New South Wales, Australia beBeeLoyalty Full time $120,000 - $160,000
Lead in Driving Customer Engagement

This pivotal role drives member engagement, retention, and customer lifetime value through innovative loyalty campaigns and personalized experiences.

Cross-functional collaboration with marketing, sales, operations, commercial, customer service, and digital teams ensures loyalty programs enhance customer satisfaction while delivering commercial impact. Acting as the regional representative for new global initiatives, international teams align strategies and share best practices.

Key Responsibilities
  • Loyalty Strategy & Program Management: Develop, manage, and execute loyalty programs across regions in collaboration with the Director of Digital Engagement.
  • Lead Strategic Development: Oversee program structure, member benefits, tier progression, and customer engagement tactics to drive member retention and lifetime value.
  • Collaborate Internally: Drive effectiveness and customer experience by collaborating with internal teams (marketing, content, sales, digital, operations, and service).
  • Innovation and Enhancement: Identify opportunities for innovation and enhancement of loyalty initiatives, campaigns, and programs ensuring alignment with business goals and driving incremental sales from loyalty members.
  • Customer Insights: Leverage customer insights and data analytics to optimize loyalty engagement strategies and enhance the guest journey.
  • Performance Analysis: Track and analyze loyalty program performance, campaign effectiveness, and member behaviors for senior executive teams.
Requirements
  • 6+ years of work experience in loyalty marketing, CRM, marketing strategy, or product development. Experience with loyalty marketing program strategies and tactics is preferred.
  • Leadership and Team Development: Proven ability to lead and develop teams, set strategic goals, and motivate teams to perform.
  • Technical Competency: Strong competency, knowledge, and skills for enterprise CRM systems, reporting platforms, and relevant industry training.
What We Offer
  • Competitive salary package
  • Award-winning working environment within a successful business
  • Full ownership of the Loyalty Program
  • Growth potential in a thriving industry
Application Instructions

Click APPLY or email your CV to [company email].

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