Social Media And Content Specialist

Overview
Join to apply for theSocial Media and Content Specialistrole atVicRoads.
At VicRoads the work you do has real impact.
Our work connects people and communities.
We keep Victorians moving safely and smoothly today and help them be ready for tomorrow.
VicRoads empowers our people to learn and grow—focusing on impact and innovation.
We reflect the diversity of Victoria and foster clever thinking to keep you and the community moving.
VicRoads is progressing too.
In August 2022, the Victorian State Government partnered with Aware Super, Australian Retirement Trust, and Macquarie Asset Management to operate registration and licensing services on its behalf.
We work collaboratively with the Victorian State Government to ensure we fulfill regulatory requirements, deliver State projects and safeguard customer data.
The Victorian State Government retains sole responsibility for road access, infrastructure and safety.
About the opportunity
We're seeking a proactive, creative and motivatedSocial Media & Content Specialist, with solid corporate experience, to bring VicRoads social media strategy to life and help grow its impact.
Working in a dynamic team under the direction of the Email and Content Manager, key responsibilities include:
developing, implementing/executing, and optimising engaging content for VicRoads Registration and Licensing and Custom Plates social media channels
owning community management—actively monitoring and responding to audience interactions, comments and messages to build strong online engagement and brand trust, and monitoring for issues
researching social media activities, identifying trends and emerging issues and working with the business to develop strategies to communicate and mitigate
reporting on social media behaviour and key metrics
Other responsibilities include social content development, creation of design assets and supporting and building eDMs and blog posts.
About you
We're looking for someone with the following skills and experience
developing, implementing and evaluating digital and social media strategies and campaigns that adhere to VicRoads brand guidelines and tone of voice
self-starter with strong verbal and written communication, presentation skills, creative skills and the ability to craft compelling copy for social media and digital platforms—adapting tone, style and messaging to suit different audiences and platforms
ability to provide sound advice to key stakeholders on digital engagement best practice and customer sentiment
experience using social media management tools, building social media reports and using online analytics tools
ability to use data to optimise social content, blog and EDM marketing
capability to identify opportunities for the use of new social media channels, tools and techniques
Our culture
Innovation powers progress, but it doesn't come without support.
To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development.
At VicRoads, we embrace diversity and inclusion and we're proud our workforce reflects the community we work for.
What we offer
Competitive salary and benefits
Supportive, diverse, and inclusive work environment
Opportunities for professional and personal development
Flexible working arrangements and family-friendly practices
How to apply
We encourage applications from people of all genders, backgrounds and communities.
If you need any adjustments to our recruitment process or the role itself, please let us know when applying.
Please submit your application via the "Apply" button.
Applications close Tuesday 16th September 2025.
For a copy of the Position Description please email .
Unfortunately, applications cannot be accepted via this email.
VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process.
Information provided to VicRoads will be treated in the strictest confidence.
Job details
Seniority level: Entry level
Employment type: Full-time
Job function: Other and Writing/Editing
Industries: Professional Services
VicRoads is an equal opportunity employer.
Referrals increase your chances of interviewing at VicRoads by 2x.
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