eCommerce Specialist

Swaggle is Australia's newest online pet retail startup. With over a year in market, and some incredible growth under our belts, we are looking for an eCommerce Specialist who is up for the challenge of helping us improve site conversion and basket size via execution of a polished & easy online experience.

As a challenger brand taking on a big category, we're after someone who has experience driving results at a rapid pace, with all the challenges and benefits that come from working in a startup.

About The Team

Swaggle is a bunch of pet obsessives on a mission to lighten your pet-parenting load and aim to make you and your pet's life pawsitively better This is a unique opportunity to become part of an ASX 50-backed joint venture with Coles Group. All the benefits and budget of one of Australia's largest retailers but culture of a startup, this is an opportunity to join us in shaping the future of pet retail for the better and finding more ways to care and spoil our pets. We're not winning till your pets grinning. #Swaggle

If you're passionate about customer happiness, get a thrill from problem-solving know your way around CX tools and has experience with all the challenges and benefits that come with working at a startup, we want to hear from you

What You'll Be Doing

• Own the day-to-day operations and customer-facing presentation of the Swaggle online store, ensuring timely, accurate, and polished execution of weekly product releases, campaigns, and content updates
• Execute and maintain the online merchandising and promotional strategy in line with commercial objectives — ensuring products, pricing, and offers are correctly configured and live as planned
• Optimise site search, navigation, and overall user experience to support discoverability, path-to-purchase, and conversion
• Collaborate cross-functionally with Marketing, Merch, Operations, Customer Service, and Tech to ensure end-to-end alignment and a seamless customer experience across digital and fulfilment
• Leverage data, insights, automation, and SEO best practices to improve site performance, efficiency, and support ongoing eCommerce growth
  Act as the final checkpoint for outgoing eCommerce changes — responsible for validating releases, reviewing site updates, and ensuring quality before anything goes live.

What You'll Bring

• 2–4 years' experience in an eCommerce specialist or similar website operations role
• Shopify Plus experience preferred (content management, theme configuration, promotion setup, tagging)
• Proven execution capability in a fast-paced, online retail environment
• Experience collaborating cross-functionally with Operations, Customer Service, Tech, and Marketing, and a proven ability to communicate effectively based on varied stakeholder needs
• Strategic understanding of digital merchandising, site navigation, SEO, and customer experience best practices, with a drive to continuously optimise how we show up to our customers online
• Exposure to analytics tools (e.g., GA, UX analytics, Shopify reports, BI dashboards)
• Demonstrated delivery of business key indicator improvements over a 12-month period, with a focus on optimising how we do things to bring us closer to our goals.

Why Swaggle?

• A rare chance to help build capability and subject matter expertise in Site Operations & Optimisation from the ground up
• Chance to work at a fast-paced challenger environment where your ideas will be heard (and actioned)
• Flexible working, supportive team culture, pet-friendly office located in South Yarra

What's in it for you?

• Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
• Office perks: You'll enjoy all of the perks of our shared space South Yarra offices, whilst also having access to our Coles Group head office facilities, including an on-site gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
• Discounts: Eligible team members receive 5% discount all year round on your Coles Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year, as well as hot deals exclusive to team members that translate into additional savings.
• Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform 'mythanks'. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
• Opportunities for learning and development: No matter where you start within our diverse business, you'll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
• Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
• Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About The Recruitment Process

We're continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We're happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the 'Our Recruitment Process' section of our careers site or email

Job ID: 164620

Employment Type: Full time