Digital Marketing Specialist

The Role:

We have big plans at the Austin Group and we're on the hunt for a driven
Digital Marketing Specialist
to join our team

Reporting to the group Digital Marketing Manager, this position is responsible for driving and executing digital marketing strategies in line with the wider marketing strategies for our Womenswear brands (Cable and Perri Cutten). Key areas of focus include performance marketing, social media, SEO, and affiliate programs. The successful candidate will play a hands-on role in driving qualified traffic, increasing sales, building brand awareness, and enhancing customer engagement through data-driven and cost-effective digital initiatives.

Responsibilities will include but not limited to:

• Support the implementation of best-practice digital marketing strategies and roadmaps under the guidance of the Group Digital Marketing Manager for each managed brand
• Schedule, launch, and monitor digital campaigns in Google Ads, Meta, Microsoft Advertising, Criteo, Impact and other paid platforms via Agency Partner (Pattern) with the potential to transition activity in-house
• Work hands-on in the set-up and daily management of Google Ads campaigns, ensuring objectives, conversion goals, creative/terms, and budgets are continually optimised
• Execute paid social media strategies through Facebook Business Manager to drive cost-effective sales, grow social audiences and increase customer engagement - ultimately building brand awareness and market share
• Monitor the affiliate network on our independent platform (Impact), utilising best-practice strategies
• Collaborate with Brand Marketing, CRM, and eCommerce teams to develop content calendars and creative that support SEO and digital marketing performance
• Assist in compiling digital performance reports and analysing customer data, audience segments, and competitor activity to inform optimisation strategies
• Collaborate with the Brand Marketing teams on the development of organic social media strategies and consult on best practice activity and community engagement
• Regularly test and learn from digital campaigns to maximize awareness, traffic and conversions.
• Stay up-to-date with digital marketing trends and assist the Group Digital Marketing Manager identifying potential optimisation opportunities
• Maintain and update campaign creative assets across channels aligned with the Marketing and Trade Calendars
• Support in briefing content or asset requirements to the creative and marketing teams.
• Deliver work aligned to team targets, timelines, and budgets, in line with company values and performance expectations

You will have:

• Bachelor's Degree in Marketing, Business, or relevant tertiary qualification
• Minimum of 2 years' experience in a hands-on digital marketing role, preferably in a retail or agency environment
• Ideally worked for an ecommerce brand or a brand with a digital focus
• Good understanding of key digital marketing channels, including paid search, paid social, affiliates, SEO, and CRM
• Comfortability in working with data to support campaign performance analysis and identify areas for improvement
• An analytical and growth mindset with strong attention to detail and a developing sense of commercial awareness
• Excellent written and verbal communication skills
• Ability to manage multiple tasks, meet deadlines, and adapt to shifting priorities
• Confidence in using digital tools, with a willingness and aptitude to learn new technology
• Basic to intermediate understanding of web analytics tools such as Google Analytics, with the ability to interpret key metrics and trends
• Proficiency in MS Office, particularly Excel, for organising campaign data and supporting reporting tasks
• Ability to work well under pressure and be flexible
• High levels of autonomy with the ability to work collaboratively within a team
• Ability to build positive working relationships with internal teams, agency partners, and external vendors

We provide:

• A competitive salary package
• Generous product allowance
• 50% clothing discount off all of our brands (GAZMAN, Perri Cutten, & Cable)
• Free on-site parking
• A tailored induction program to ensure you have the best introduction to the business
• The opportunity to build your career with a successful, established and trusted Australian brand
• Great work/life balance
• A friendly, motivating and rewarding team environment, where achievements are recognised
• A highly supportive management team
• Opportunities to attend fantastic social events throughout the year

About us

The Austin Group is an established Australian-owned and family-run fashion retail group that includes some of Australia's most iconic menswear and womenswear brands. Our portfolio includes GAZMAN, Cable and Perri Cutten. We proudly operate over 130 retail stores in Australia and supply to over 150 wholesale locations throughout Australia and NZ.

Our Culture

Austin Group's family driven culture is built on our belief in authenticity, passion and always striving to ensure every interaction we have builds a truly personable relationship and delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative and positive approach.

We look for passionate, skilled and energetic individuals who will be great brand ambassadors for our company and will join us on our journey as we grow and evolve these iconic Australian brands. Join us and love what you do. It makes for a great day at work

Employee testimonials

"I feel so proud to be part of a brand and a group that truly inspires me each day to not only want to be a better individual but to be the best leader possible for our team. We work hard, whilst having fun. Having worked in the industry for 23 years, I can honestly say there is an unlimited supply of support, encouragement, drive and passion throughout the business to achieve our brand and company goals and vision. I'm excited to lead our Cable team into the brands next phase whilst striving for continuous improvement and telling our brand story."
Belinda | GM Cable

"Working at Austin Group has been such a refreshing experience. From day one, I've felt like part of the team. It's a family-run business, and that sense of connection really comes through day-to-day. There's a great mix of collaboration, support, and trust - plus plenty of room to grow and try new things. It's fast-paced in the best way, and there's a real buzz knowing the work you do actually makes a difference."
Jamie | Merchandise Planning Manager

This is a broad and challenging role ad it is a great time to join our organisation and advance your career with an impressive leadership team in a highly collaborative environment. If you have the required skills, have a positive and enthusiastic attitude, and are looking to join a highly dedicated and passionate team, please apply online.

Due to the high amount of applications, only short-listed applicants will be contacted.