Digital Optimisation Specialis

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the role**:
Our Digital Analytics and Optimisation team within our eCommerce function is growing and we are now looking to build and grow an exceptional digital team. In this role you will be responsible for driving and building the experiences that deliver the Coles Optimisation strategy across the full digital customer lifecycle. You will use data-led insights to deliver the optimisation and personalisation roadmaps, building experiences and reporting and presenting outcomes and findings. You will strive to deliver enhanced, consistent, and engaging experiences for our customers across the Group.

Want to discover opportunities that challenge you? Connect to a career that can take you places? Inspire millions of Australians to lead healthier, happier lives? eCommerce is where you’ll find the freedom, support, and inspiration to do all that and more. We’re the team at the heart of our digital transformation - the ones creating the unified experiences and inclusive services our customers want and need. Open. Innovative. Accessibility-obsessed. It’s our eCommerce team that are redefining what we do, how we do it and why. So, we can build a digital offering fit for every Australian. So, we can shape the future of retail for better. So, we can find more ways to sustainably feed our nation - today and tomorrow.

**What you’ll be doing**

As the Digital Optimisation Specialist, you will be responsible for leading, creating and delivering the optimisation and personalisation roadmap. You will drive business engagement through thought leadership and effective storytelling, leveraging strong data and insight.

You will be..

You’ll also:

- Partner with the Product Squads to deliver value for Coles through Experimentation
- Identify data informed problems that you translate into robust A/B testing strategies and roadmaps
- Owning the experiments through to completion, work with a cross functional team to execute
- Conclude with actionable insights that drive data led decision making
- Ensure productive collaboration with Product Owners and teams to deliver world class experiences and deliver on business
- Drive and evolve the personalisation strategy across Coles assets
- Formulate and validate hypotheses from Qualitative and Quantitative Data to cultivate a test and learn culture across the business
- Facilitate and enable inclusive design by planning for and prioritising accessible design, requirements, development, and testing

**Good things you’ll need**

We’re after a highly skilled digital professional with experience managing digital channels in customer led organisations.
- Experience working across one or more Digital Marketing technology providers preferably Adobe Marketing Cloud.
- Experience in building campaigns & leading Digital Optimisation of a company’s Digital Properties, through A/B & MVT Testing, Behavioural Targeting & Personalisation
- Experience in Conversion Rate Optimisation and Marketing Automation, primary focusing on improving website and customer experiences to deliver growth
- Proven experience gathering, eliciting, and documenting functional and non-functional requirements in a way that is complete, clear, correct, and consistent
- A Highly collaborative style with the ability to engage with a diverse range of stakeholders to meet targets.

LI-ECOM1

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

**Safer together**:
Job ID: 61485

Employment Type: Full time