Lifecycle Marketing Manager

4 days ago

Double Bay, New South Wales, Australia Fortis Full time $90,000 - $120,000 per year

Fortis are seeking an experienced Lifecycle Marketing Manager to join our Sydney Head Office.

This role will drive engagement, conversion, and operational excellence across the client lifecycle—designing scalable automation strategies, ensuring CRM governance, and leveraging data-driven workflows that optimise every stage of the sales funnel.

You'll work collaboratively across Sales, Marketing, and Operations to deliver best-in-class campaigns and reporting, enabling our teams while keeping the client experience at the centre of everything.

What you'll do:


• Build and optimise lifecycle campaigns in HubSpot (email, SMS, workflows, dashboards).


• Drive CRM governance, data hygiene, and integrations.


• Deliver reporting and insights on engagement, conversion, and pipeline health.


• Enable internal teams with training, documentation, and best-practice workflows.


• Continuously improve processes, leveraging GenAI tools and new technologies.

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