Marketing Specialist

Job Advertisement: Marketing Specialist

Company: AA TRAINING PTY LTD trading as Hospitality Training Academy (HTA)

Location: Parramatta, Sydney NSW 2150, Australia

Job Type: Full-time

Salary: $76,500.00 – $86,500.00 per annum

About Us

AA TRAINING PTY LTD trading as Hospitality Training Academy (HTA) is a Registered Training Organisation (RTO) based in Parramatta, Sydney. HTA was established with the vision to deliver in-depth knowledge in hospitality and business education through professional faculty and state-of-the-art teaching facilities. Our nationally recognised courses are designed to build strong foundations for aspiring professionals aiming for careers in hospitality management, entrepreneurship, and leadership on a global scale.

Position Overview

We are seeking a creative and results-driven Marketing Specialist to lead and execute our marketing strategies. The successful candidate will play a key role in promoting HTA's educational programs, enhancing brand visibility, and driving student enrolments and industry engagement.

Key Responsibilities

• Plan, develop, and implement strategic marketing and advertising campaigns aligned with business goals.
• Advise senior management on promotional strategies to reach target audiences and boost brand awareness.
• Manage production of marketing materials including digital content, print media, videos, and social media assets.
• Conduct market research to assess student demand, analyse trends, and identify growth opportunities.
• Develop marketing policies, programs, and campaigns to support business growth and student recruitment.
• Oversee external market research to evaluate consumer behaviour and market characteristics in the education sector.
• Provide input on product offerings, pricing strategies, promotions, and distribution channels.
• Create and publish engaging content across digital platforms, including social media, websites, and email.
• Analyse marketing campaign performance using statistical tools and digital analytics.
• Monitor and report on key performance indicators (KPIs), providing insights and recommendations.
• Ensure all marketing activities comply with regulatory standards and brand guidelines.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 1 year of experience in a marketing, communications, or coordination role.
• Strong analytical and project management abilities.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools, content creation, and analytics platforms.
• Creative mindset with the ability to develop innovative promotional strategies.
• Knowledge of education marketing regulations and compliance standards is advantageous.
• Familiarity with social media marketing (organic and paid) and SEO best practices.

What We Offer

• A collaborative and supportive team culture.
• Professional development opportunities within the education sector.
• Autonomy to manage and execute comprehensive marketing campaigns.
• The opportunity to make a meaningful impact on student success and industry collaboration.
• A purposeful role contributing to the growth of a leading hospitality training provider.

How to Apply

To apply, please submit your resume along with a brief cover letter outlining your suitability for the role. Join AA TRAINING PTY LTD trading as Hospitality Training Academy (HTA) and play a key role in our mission to shape the next generation of hospitality and business leaders.

Work Authorisation:

• Australia (Preferred)

Work Location:

• Onsite, Parramatta NSW 2150

Job Type: Full-time

Pay: $76,500.00 – $86,500.00 per year

Benefits:

• Professional development assistance

Work Authorisation:

• Australia (Required)

Work Location: In person