PR & Social Media Coordinator

We are seeking a motivated and creative PR & Social Media Coordinator to support PR and social media initiatives. From crafting and sharing engaging content to building relationships with media, influencers, and partners, this role will play a key part in amplifying our brand story.

The Role

• Support the Social Media Specialist with content scheduling, product tagging, reporting and performance reviews.
• Monitor and engage with social communities, providing insights on trends across TikTok, Instagram and beyond.
• Capture, edit and create content for social media and internal use.
• Assist with monthly planning and attend photoshoots as needed.
• Coordinate PR gifting and briefing documents for talent.
• Manage media enquiries, proactive outreach and media loans.
• Support influencer programs, reporting and coverage monitoring.
• Liaise with centre marketing teams and facilitate requests.
• Support concession and media partners with social activity.
• Assist in planning and delivering events, talent coordination and sample management.
• Manage couriers, samples and deadlines to ensure smooth execution of PR and marketing activities.
• On-site role 5-days per week, based in our St Kilda Road offices.

THE IDEAL CANDIDATE:

• A tertiary qualification or equivalent in Marketing, Communications, PR, Media, or a related field (preferred).
• 1-2 years' experience in social media, PR, communications or fashion marketing.
• Hands-on experience with content creation, including photography, videography, and editing for social media.
• Familiarity with social media platforms (Instagram, TikTok, Facebook) and social management tools.
• Experience coordinating influencer campaigns, media relations, and reporting on performance metrics.
• Previous exposure to event coordination, product launches, or retail marketing initiatives is highly desirable.
• Creative thinker with a strong eye for aesthetics, brand storytelling, and content trends.
• Excellent communication skills, both written and verbal, with the ability to build strong relationships with media, influencers, and internal stakeholders.
• Highly organised, able to manage multiple projects and meet deadlines in a fast-paced environment.
• Collaborative and adaptable, with a positive "can-do" attitude.
• Passion for fashion, social media, and staying ahead of emerging trends.

WHY JOIN THE SEED HERITAGE TEAM?

• Up to 50% off the new season Seed Heritage product range
• Generous discounts across all Brandbank Group Brands including Unison, allkinds, Commonry, kikki.K & FINE-DAY.
• Supportive team culture and environment.
• Employee Referral Program - be rewarded for referring great new people to our team.
• Health and Wellness initiatives with access to Employee Assistance Program
• Brandbank Day - An additional day's leave to use however you like - whether it's for life admin, cultural celebrations, or simply recharging.
• You & Your Mate - Yes, we mean your dog Bring your furry friend to work and make your day that little bit brighter.
• Sample Sales - Exclusive access to product samples at great prices - a fun and exciting benefit for anyone who loves our brands.
• Pantry Perks - Free breakfast and snacks available on-site for a quick pick-me-up.
• End-of-Trip Facilities - Including bike stands, showers, towel service, and ironing boards for those commuting in active ways.

At Seed Heritage, we elevate the everyday. Our collections centre on beautiful design and a modern, Australian point of view.

The Seed Heritage lifestyle is about family, friends, and moments together. Since 2000, our range has expanded to include womenswear, menswear, teen, child, baby and homewares. With more than 200 stores across Australia, New Zealand, Hong Kong, and Singapore, we now reach a global audience, and our online store ships worldwide.

Across our offering, we focus on quality and a timeless appeal. Seed pieces are made to see you through the seasons, and to last for years. Seed Heritage gives a modern take on the classics, set to inspire and to fit into your life at every stage. We'd love for you to join us.

To learn more and see all job listings, visit:

About Brandbank Group
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, allkinds, Commonry, kikki.K & FINE-DAY.

Please note: Brandbank Group is not currently seeking support from recruitment agencies for this role and will not accept any unsolicited candidate profiles or associated fees. We encourage interested applicants to apply directly if they would like to be considered for this opportunity.