Social Media Coordinator

About the Opportunity
Are you an innovative and creative social media pro with a passion for brand building, storytelling and trend-spotting? Do you love crafting engaging, memorable and fun content?  If so, this role is for you

We are seeking a Social Media Coordinator for our Total Tools Hardware Group (TTHG). The Social Media Coordinator's purpose is to develop and execute dynamic social media strategies that enhance brand visibility, engage target audiences, and drive meaningful interactions across various digital platforms, while collaborating with internal teams to ensure cohesive and impactful messaging. Specifically, this role with build and manage content for Home Hardware and assist in the Mitre 10 social media page. It will also help execute sponsorship & social media influencer partnerships as well as assist in any brand campaigns.

 What you'll be doing

• Create and execute comprehensive social media plans to enhance brand visibility, engagement, and audience growth across various platforms.
• Generate, curate, and schedule engaging content, including text, images, and videos, tailored to different social media channels and target audiences.
• Track key performance metrics and analyse data to measure the effectiveness of social media campaigns and strategies, adjusting tactics as needed to optimize results.
• Foster positive interactions with followers by responding to comments, messages, and inquiries in a timely and professional manner, and manage online community engagement.
• Work closely with marketing, design, and content teams to ensure cohesive messaging and alignment with overall brand goals and campaigns.
• Keep up-to-date with social media trends, best practices, and emerging technologies to ensure the brand remains innovative and competitive.
• Utilise and manage social media management and analytics tools to streamline processes and enhance campaign effectiveness.
• Assist in the execution of promotional campaigns, product launches, sponsorships and influencer partnerships
• Maintain a consistent brand voice and message across all social media platforms while adhering to the company's guidelines and standards

You're Likely a Match If you have

• Live and breathe social media marketing. You follow brands that you love, have opinions on how we can improve and can spot a Tik Tok trend a mile off 
• Understanding of retail marketing & communications including digital and social
• Have a passion for writing social media content
• You love influencer marketing and have ideas on people we can work with and reasons why they would be the perfect fit for our brands
• You are highly organised and detail orientated 
• You have a passion for good marketing ideas and you're not afraid to share them
• Basic understanding of shopper insights
• Basic understanding of marketing legislation
• Understanding of how agencies work
• Optimistic and enthusiastic mindset and an ability to communicate a vision with passion for customer-lead experiences online  
• Self-starter, able to work independently and as part of a dynamic multi-disciplinary team

What's on offer

We're proud to offer a workplace that supports your well-being, growth, and belonging: 

Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually 

Career Growth: Endless learning and development opportunities 

Parental Leave: 12 weeks of gender-neutral paid leave for primary carers 

Inclusive Culture: Bronze Employer for LGBTQ Inclusion 

Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)  

Mental Health: Gold accreditation by Mental Health Australia 

Flexibility: Flex Ready and Family Friendly Workplace accredited 

About Us

At Total Tools & Hardware Group (Part of Metcash), we're more than just a group of hardware and tool retailers — we're a national network helping build stronger communities.

Backed by trusted brands like Mitre 10, Total Tools, and Home Timber & Hardware, TTHG supports independently owned, joint venture, and company-owned stores across Australia. With a strong focus on local ownership and expert advice, we give tradies, builders, and DIYers the edge they need to tackle any job — big or small. Whether it's trade-quality tools from Total Tools or reliable hardware from Mitre 10 and HTH, TTHG is the powerhouse behind the stores that keep Australia building.

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