Freelance Social Media Specialist
2 days ago
Role Introduction
We are seeking a dynamic and experienced B2B Social Media Community Specialist to manage and grow our online presence across B2B social media platforms and lead community engagement efforts. The ideal candidate will have a strong blend of community management, social media expertise, and public relations experience, with a passion for creating authentic connections and meaningful conversations in professional networks.
Key Responsibilities:
Social Media Management:
- Create, schedule, and manage engaging organic content for social media platforms, such as LinkedIn, Twitter, and industry forums.
- Engage with followers, foster professional conversations, and drive meaningful discussions across digital channels.
- Track and report on social media performance, analyzing engagement metrics and adjusting strategies as needed.
Community Management:
- Build and nurture relationships within online B2B communities, such as LinkedIn groups and Slack channels.
- Moderate discussions, address community questions or concerns, and encourage a positive and engaged community environment.
- Collect and relay valuable feedback to internal teams to inform product or service improvements.
PR & Brand Communication:
- Develop and write content that supports brand storytelling, such as press releases, blog posts, and thought leadership articles.
- Ensure a consistent brand voice across paid and organic social media, community channels, and PR activities.
- Support media relations, including pitching stories to relevant B2B publications when necessary.
Collaboration & Strategy Alignment:
- Work closely with internal teams (marketing, sales, and product) to align paid and organic digital strategies with overall business goals.
- Identify new channels, strategies, and tactics to support the achievement of digital advertising and social media objectives.
Qualifications:
- 3-5 years relevant experience in B2B social media management, community management, or PR.
- Bachelor's degree in any related field and discipline.
- Proven track record in managing social media accounts and engaging with B2B communities.
- Strong content creation and analysis for a B2B audience.
- Expertise in Meta, LinkedIn, X, and community platforms (e.g., Slack, Discourse).
- Familiar with analytics tools (Google Analytics, Sprout Social, etc.).
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