Freelance Social Media Specialist

2 days ago

Melbourne, Victoria, Australia KKBC - B2B Marketing Agency Full time $70,000 - $120,000 per year

Role Introduction

We are seeking a dynamic and experienced B2B Social Media Community Specialist to manage and grow our online presence across B2B social media platforms and lead community engagement efforts. The ideal candidate will have a strong blend of community management, social media expertise, and public relations experience, with a passion for creating authentic connections and meaningful conversations in professional networks.

Key Responsibilities:

Social Media Management:

  • Create, schedule, and manage engaging organic content for social media platforms, such as LinkedIn, Twitter, and industry forums.
  • Engage with followers, foster professional conversations, and drive meaningful discussions across digital channels.
  • Track and report on social media performance, analyzing engagement metrics and adjusting strategies as needed.

Community Management:

  • Build and nurture relationships within online B2B communities, such as LinkedIn groups and Slack channels.
  • Moderate discussions, address community questions or concerns, and encourage a positive and engaged community environment.
  • Collect and relay valuable feedback to internal teams to inform product or service improvements.

PR & Brand Communication:

  • Develop and write content that supports brand storytelling, such as press releases, blog posts, and thought leadership articles.
  • Ensure a consistent brand voice across paid and organic social media, community channels, and PR activities.
  • Support media relations, including pitching stories to relevant B2B publications when necessary.

Collaboration & Strategy Alignment:

  • Work closely with internal teams (marketing, sales, and product) to align paid and organic digital strategies with overall business goals.
  • Identify new channels, strategies, and tactics to support the achievement of digital advertising and social media objectives.

Qualifications:

  • 3-5 years relevant experience in B2B social media management, community management, or PR.
  • Bachelor's degree in any related field and discipline.
  • Proven track record in managing social media accounts and engaging with B2B communities.
  • Strong content creation and analysis for a B2B audience.
  • Expertise in Meta, LinkedIn, X, and community platforms (e.g., Slack, Discourse).
  • Familiar with analytics tools (Google Analytics, Sprout Social, etc.).

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