PR Specialist

PR Specialist - Fan Engagement

• Melbourne based

• Total remuneration package ($84,000 - $94,000) + Superannuation

Working for Cricket Australia means that you become a part of Australia's proud history and help us look toward the future. We are seeking to drive bold, transformative change in digital experiences, junior participation, culturally diverse inclusion, gender equality and sustainability. We are reimagining our future, building player connection through storytelling and playing our part in developing the game globally.

Our purpose is clear; to unite and inspire everyone to love and play cricket. Cricket is so much more than just a game; it brings people together and binds us all through our shared experiences.

ABOUT THE ROLE

The PR Specialist works closely with media, marketing, fan engagement and partners to engage media and drive attendance amongst multicultural communities at the cricket this summer. This role also includes responsibility for men's domestic cricket media and PR.

We seek a PR Specialist within our Digital, Marketing and Communications department. We're looking for someone to deliver smart, integrated campaigns driving media and community engagement with our multicultural fans. It's a critical role coordinating and delivering for our media and community stakeholders.

We have big ambitions for this space, so we're looking for drive, passion, and energy to bring our plans to life.

Reporting to the Senior Marketing Manager- Fan Engagement you'll be responsible for:

• Build a multicultural media strategy, that includes regular engagement and activity to promote the summer of cricket.
• Act as Media Operations and Communications Lead for International and Domestic tours and matches.
• Support the delivery of Australian Cricket's upcoming Multicultural Action Plan, including initiatives aligned to communications and community engagement.
• Structure a content plan to capitalise on the best storytelling opportunities via owned and earned channels to grow player connection and affinity to Australian cricket.
• Help deliver community engagement events for multicultural communities, including but not limited to cultural and community events and trophy tours to drive media outcomes.
• Drive stories from multicultural communities across community, pathways, and elite.
• Build relationships with media across the cricket season.
• Create and implement communications plan and media opportunities for Australia teams/matches.

WHO WE ARE LOOKING FOR

• A minimum of 5+ years' experience in media and communications
• Relevant tertiary qualifications: e.g. Communications, Marketing degree
• Demonstrated experience in sport or a PR agency delivering large-scale promotional plans
• Demonstrated experience in gaining positive coverage for events
• Experience with working with multicultural media outlets
• Excellent collaboration skills
• Excellent written communication, organisational skills and strong attention to detail

WHAT'S IN IT FOR YOU?

Our employees at Cricket are gifted an additional week of leave at the end of the season As a CA employee, you will also have other benefits including:

• Tickets to the Cricket for you to take your friends and family and experience Australia's favourite game
• A flexible working environment, meaning we strike the balance of what you need and what works for the business (this isn't limited to working remotely)
• Discounts from our partners such as ASICS and salary packaging options
• A multitude of leave types including paid parental leave and volunteer leave

OUR CULTURE

Cricket is a sport for all Australians and our workplace reflects that. We recognise our differences are our strength and a diverse and inclusive workforce is fundamental to our success. We strongly encourage Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, people of colour, gender, LGBTIQ+ people, people with diverse religious beliefs and people with a disability to apply. Our culture is founded on our values:

• Aspire
• Respect
• Lead together

Australian Cricket, including Cricket Australia, is committed to being a child safe organisation and requires all team members to hold a valid Working with Children Check.

If you need assistance or adjustments to fully participate in the application process, please contact

Please submit your application via the link by 5pm Tuesday 9th September. In the meantime, follow us on our socials via Instagram @cricketaustralia, via X @cricketaus and via our website