Growth Marketing Manager

About Appetise

Appetise is where food and data meet. We help over 100,000 Aussies & Kiwis every week
discover, plan, shop, and cook
better meals - with over
3,500 tried-and-loved recipes
designed to make dinner time easier, cheaper, and more inspiring.

Think meal kit simplicity, with supermarket prices. Appetise automatically builds shopping baskets for Woolworths or Coles, so users can go from recipe to checkout in just a few taps.

Behind the scenes, Appetise is also a discovery and insights platform for FMCG brands. By connecting recipes to real supermarket baskets, we help brands see how their products are used, when people switch, and what trends are bubbling up in real kitchens.

It's food meets data - inspiring home cooks while giving brands a live view into what's really cooking across Australia & NZ.

We're 16 people across NZ and Sydney, moving fast with big ambitions. We need great people to help scale our GTM team as we grow.

About the Role

As our
Growth Marketing Manager
, you have one job:
drive sustainable, full-funnel growth across our B2C and B2B audiences
.

Reporting to our Head of Marketing, this is a hands-on, high-impact role where you'll contribute to the strategy and own the execution of our performance engine—
acquiring, activating, and retaining users
through creative campaigns, sharp targeting, and constant experimentation. You'll optimise every step of the funnel, from first click to lifelong fan, helping us scale our consumer platform and unlock value for our FMCG customers.

You'll work across
Marketing, Product, Sales, and Customer Success
to launch high-performing campaigns, deepen user engagement, and enter new markets. Whether it's a tactical CRO tweak or a big-bet campaign, you're the kind of person who
moves fast, measures everything, and scales what works
.

Perfect for you if:
You blend creativity with data fluency, love owning outcomes, and want to build a world-class growth engine that powers both sides of a high-growth startup.

Key Responsibilities

1. Own the Growth Engine (40%)

• Design, run, and optimise full-funnel acquisition campaigns across
  Google, Meta, TikTok, YouTube, Pinterest, LinkedIn
  , and more.
• Build
  targeted acquisition funnels
  for both B2C users and B2B prospects, driving efficient and scalable growth.
• Lead our
  SEO and organic growth strategy
  , identifying keyword gaps, optimising pages, and partnering with content creators to build authority and reach.
• Run rapid
  growth experiments
  to test new ideas, validate opportunities, and scale what works.

2. Create Campaigns That Convert (25%)

• Collaborate with Product, and GTM teams to create
  high-performing ads, landing pages, and lifecycle flows
  that move users to action.
• Own messaging across the funnel, aligning with our positioning strategy to speak to real user needs - whether it's a busy home cook or a time-poor brand manager.
• Launch and optimise
  email marketing
  , automated lifecycle campaigns, and retargeting flows that increase engagement and retention.
• Drive
  account-based campaigns
  to reach FMCG leaders through Meta, LinkedIn, and custom touchpoints.

3. Deepen Retention & Value (20%)

• Use segmentation, automation, and CRO to
  increase lifetime value and reduce churn
  .
• Design and test initiatives that
  boost engagement and stickiness
  across key user segments.
• Track and improve key metrics like
  CAC, ROAS, LTV, churn, and funnel conversion
  —and know when they're trending in the wrong direction.

4. Explore & Scale New Markets (10%)

• Research, test, and optimise new growth channels—organic, influencer, affiliate, partnerships, and more.
• Support
  go-to-market campaigns
  as we launch our new mobile app and expand into new regions.
• Stay sharp on industry trends and emerging tools—and bring the best ideas back to the team.

5. Collaborate & Contribute (5%)

• Work closely with the
  Head of Marketing
  to align execution with strategy and audience insights.
• Contribute to our
  growing marketing culture
  , sharing performance insights, learnings, and big wins.
• Bring a
  customer-first mindset
  into everything you do—whether you're thinking like a user or a global brand.

Who You Are

• Growth-native
  – You've led or heavily contributed to
  full-funnel growth marketing
  in a fast-moving environment, across multiple channels and audiences.
• Performance-driven
  – You track
  CAC, ROAS, LTV, churn
  , and funnel metrics like a hawk. You're accountable to results and know how to hit a number.
• Creative & analytical
  – You bring
  big ideas, fast tests, and sharp execution
  , with an eye for what resonates and a brain for what converts.
• Tool-savvy
  – You know your way around
  HubSpot, Klaviyo, Braze, ActiveCampaign, Brevo
  , landing page builders, CRO tools, and ad platforms.
• Channel architect
  – You've built and optimised campaigns across
  Meta, Google, TikTok, LinkedIn, SEO, email, app stores
  , and beyond.
• Strategic executor
  – You're not just pushing buttons—you're driving business value. You think beyond traffic and clicks to
  lifetime value and commercial outcomes
  .
• Cross-functional partner
  – You collaborate seamlessly across
  Product, Sales, Customer and Success,
  translating business goals into marketing execution.
• Experimentation mindset
  – You're curious, iterative, and resilient. You try, test, learn, and grow.
• Startup-tough
  – You thrive in
  fast-paced, high-change environments
  and love building from 0 → 1.

Why This Role Matters

Appetise is a platform play—
more users means more data, more insights, and more value for our customers
. This role sits at the heart of that engine. With the right person in seat, we'll scale faster, smarter, and more sustainably—acquiring new users, retaining existing ones, and converting brand interest into long-term customer value.

 
What we offer

• High-Impact Role
  – Own and grow key customer relationships in a
  fast-scaling company.
• Global Expansion
  – Be part of a team taking Appetise
  from NZ/AU to global markets.
• Commercial Growth Opportunity
  – Drive renewals, expansions, and revenue growth
  in a fast-moving SaaS startup.
• Cross-Functional Exposure
  – Work
  closely with Product and GTM
  to influence strategy and execution.
• Flexible Work Culture
  – Work from our
  Surry Hills offices
  and from home.
• Fast Career Progression
  – Join
  early and grow fast
  —this is a role for
  future leaders.
• Salary range
  for this role is $140,000 - $160,000

Ready to make an impact?

Apply now. Let's build something extraordinary.

How We Hire

1. Apply now
2. a share quick note on
   why this role excites you.
3. If you're a good fit, we'll set up an
   intro call to learn more about you.
4. We'd then look to have a session with a few
   GTM team members
5. Successful candidates will have a
   final-stage interview
   with our CEO.
6. If you impress us, we'll
   move fast
   —we're looking for
   top talent NOW.

Applications close when we find the right person, so we encourage you to send in your info quickly if you're interested.