Marketing Specialist

3 days ago

Clayton VIC, Australia Excalibur Machinery Full time

Job Title: Marketing Specialist

Company: Global Coffee Emporium Pty Ltd

Location: Clayton, Victoria

Salary Range: $70,000 – $95,000 per annum (based on experience)

Employment Type: Full-Time | Permanent

Experience Required: Minimum 1 year (preference given to candidates with more experience)

Qualifications: Relevant qualifications required

About Us

At Global Coffee Emporium Pty Ltd, we're passionate about delivering premium coffee experiences across Australia. As a growing leader in the food and beverage sector, we combine quality, innovation, and community to offer unforgettable coffee moments.

We're currently seeking a creative and results-driven Marketing Specialist to join our team in Clayton, Victoria. This role is ideal for a marketing professional eager to make an impact in a dynamic, brand-focused environment.

Key Responsibilities

Marketing Strategy & Campaign Development

  • Plan and execute marketing campaigns that promote our coffee products, in-store experiences, and online presence
  • Ensure alignment with overall brand and sales objectives

Brand Strategy & Strategic Input

  • Advise senior management on marketing strategies to enhance brand recognition, customer loyalty, and competitive positioning

Campaign Coordination

  • Oversee end-to-end campaign execution across print, digital, social, and in-store channels
  • Coordinate content creation, design briefing, media buying, and promotions

Customer Insights & Data Analysis

  • Analyze sales data, customer behaviour, and market trends to develop targeted marketing initiatives

Trend Forecasting & Opportunity Identification

  • Monitor industry trends, lifestyle movements, and competitor activity to identify new marketing and product opportunities

Market Research & Product Promotion

  • Conduct market research to support the development and promotion of current and upcoming coffee products

Brand Development & Growth

  • Develop initiatives that strengthen our market position, attract new customers, and support business expansion

Multi-Channel Marketing Management

  • Manage marketing campaigns across various platforms, including digital (social media, email, SEO/SEM), print, POS, and experiential marketing (events, activations)

Qualifications and Experience

  • Minimum 1 year of marketing experience (required)
  • Preference will be given to candidates with more years of relevant experience, particularly in FMCG, retail, or food & beverage industries
  • Qualification in marketing, communications, business, or a related field
  • Strong skills in campaign development, content strategy, and digital marketing
  • Experience with data-driven decision-making and market analysis
  • Excellent communication and collaboration skills
  • Ability to manage multiple projects in a fast-paced environment

Why Join Us?

At Global Coffee Emporium, you'll join a forward-thinking, energetic team that values creativity, collaboration, and quality. We offer a supportive and engaging work culture with genuine opportunities to grow professionally and help shape the future of our brand.

To Apply:

Please submit your CV and a cover letter outlining your suitability for the role to

Job Type: Full-time

Pay: $70,000.00 – $95,000.00 per year

Benefits:

  • Employee discount

Work Location: In person

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