Marketing Specialist
3 days ago
Marketing Specialist
Doncaster, Melbourne VIC
Marketing Communications (Marketing & Communications)
Full time
$80,000 – $90,000 per year
Medium application volume
Role Overview
As the Marketing Specialist, you will play a key role in developing and executing marketing strategies that dive brand awareness, customer engagement and business growth. You will work across digital and traditional channels, manage campaigns end-to-end, and collaborate with cross-functional teams to bring out brand story to life.
Key Responsibilities
- CRM and Campaign Management
Set up and manage a Customer Relationship Management (CRM) system to enhance customer service efficiency and satisfaction. Plan, develop, and coordinate both online and offline marketing campaigns to support sales objectives and ensure consistent execution.
- Content Creation and Media Management
Responsible for on-site photography and videography to showcase brand features and event highlights, ensuring high-quality production. Plan and execute events, craft engaging social media content, and coordinate media placements to increase online visibility and consumer awareness.
- Collaboration and Communication
Work closely with external media agencies, research partners, and store teams to ensure accurate delivery of marketing strategies and brand messaging. Advise management on advertising strategies, product mix, pricing, and distribution channels to effectively reach target markets.
- Event Planning and Execution
Plan and manage in-store and external events, ensuring they are engaging and align with the brand image. Analyze and summarize event data and consumer feedback to evaluate effectiveness, identify potential issues, and provide recommendations for improvement.
- Design and Content Production
Use design software such as Photoshop, Illustrator, and Premiere to produce high-quality posters, videos, and promotional materials. Independently conceive and deliver creative content to support advertising campaigns while maintaining brand visual consistency.
- Market Research and Data Analysis
Undertake market research and commission studies to identify consumer demand, market opportunities, and characteristics of new and existing products. Proficient in data analysis, capable of interpreting consumer behavior, predicting current and future trends, and providing insights to guide strategic decision-making.
- Trade Show and Business Development
Plan and participate in industry trade shows to expand brand influence, conduct market research, and collect competitor and consumer insights. Support business growth and development through the execution of marketing objectives, policies, and programs.
Qualifications & Experience
3+ years of experience in marketing roles, with a strong track record in campaign management and digital marketing.
Excellent written and verbal communication skills.
Qualifications in Marketing, Business, Communications or related fields preferrred.
Strong analytical skills and attention to detail.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Fluent in Mandarin is preferrable.
Job Type: Full-time
Pay: $80,000.00 – $90,000.00 per year
Work Location: In person
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