Brand & Digital Marketing Manager

About Us:

The Unmarked Group is where strategic expertise meets entrepreneurial innovation. We are a dynamic, multi-faceted company with two core business divisions. One division is focused on the development and production of our own incubator consumer products, spanning categories such as pet care, home goods and fashion. The second arm offers bespoke sourcing solutions for clients seeking a trusted partner with extensive expertise in sourcing products, components, packaging and more from China. Our mission is to deliver high-quality, competitively priced goods while maintaining strong relationships with suppliers and ensuring an efficient and reliable supply chain.

Job Summary:

We are looking for a strategically minded and commercially driven Senior Brand & Digital Marketing Manager to help lead global brand development, product innovation and digital marketing execution. You will play a central role in shaping the identity and growth of our brands with a particular focus on ensuring cultural and linguistic relevance across international markets, especially throughout Europe.

The ideal candidate will have experience managing translation and localisation across multiple European languages (including but not limited to French, German, Dutch, Polish, Italian, Spanish, Swedish, Finnish, Danish and Portuguese), coordinating multilingual campaigns, and maintaining consistent brand tone across markets. Bilingual or multilingual capability is highly valued.

This role sits at the intersection of brand strategy, digital execution and product development. You will work cross-functionally to build distinctive brands, guide product launches and execute campaigns that resonate across cultural and regional contexts. You will lead projects end to end, spanning brand development, product innovation, website launches and digital activation.

Key Responsibilities:

Digital Marketing & Campaign Execution

• Lead the setup and launch of Shopify and WordPress websites, ensuring UX, content and performance alignment
• Own and execute email marketing strategies using Klaviyo or equivalent including flows, segmentation, campaign content and optimisation
• Advise on and oversee multi-channel advertising strategies, ensuring alignment with brand positioning, pricing policies, and distribution objectives
• Coordinate campaign calendars and content workflows with internal and external stakeholders
• Collaborate with influencers and content creators across Europe for campaign and organic content
• Analyse campaign KPIs and adjust tactics to optimise performance

Brand Strategy & Management:

• Lead brand strategy, positioning and identity development across incubator brands
• Define and manage visual and verbal identity systems across touchpoints
• Lead brand storytelling, naming, copywriting and content development
• Manage and evolve brand guidelines and ensure consistent brand expression
• Conduct market research and competitor analysis to identify market opportunities and guide product mix, pricing, and promotional strategies
• Oversee brand content creation including campaign shoots and asset development

Product Innovation & Development:

• Identify new product opportunities based on trends, insights and white space analysis
• Brief and collaborate with product, design and sourcing teams to bring product ideas to life
• Drive marketing input across NPD – including naming, positioning, packaging and storytelling
• Conduct pricing research and assist in setting RRPs that balance market positioning and commercial viability
• Perform margin analysis in collaboration with sourcing and finance teams
• Oversee sample testing and drive alignment between product, marketing and design
• Own the go-to-market strategy and rollout for new product launches

International Market Growth

• Lead localisation of packaging, marketing, and website assets across European languages (French, German, Dutch, etc.)
• Manage translation workflows and collaborate with regional partners to ensure brand consistency and compliance.
• Localise brand assets, product copy and packaging for different regulatory and cultural contexts and languages
• Create multilingual toolkits and content libraries to support regional distributors, resellers, and marketing partners.
• Support localised go-to-market planning across ecommerce, retail and DTC

Retail & Channel Marketing

• Create sell-in tools, pitch decks and marketing assets for use with buyers and partners
• Guide in-store and retail-specific marketing initiatives
• Collaborate with sourcing and sales teams on pricing and positioning strategy per channel
• Support retail activations, joint promotions and category expansion efforts

Marketing Leadership & Collaboration:

• Contribute to the planning and execution of integrated marketing campaigns
• Partner with the Head of Design on creative asset development and packaging
• Support execution of integrated marketing campaigns, activations and omnichannel launches
• Contribute to website strategy, influencer marketing and digital campaign planning
• Provide support across broader group marketing activities as needed, including assisting other business units (e.g. Ledgify, Beyond Sourcing, Enxgy) with campaigns, brand development or content
• Lend marketing and brand expertise to The Unmarked Group's business transformation projects where applicable, including advisory input on client brand strategy or execution
• Champion the brand and innovation agenda within the business, driving continuous improvement
• Assist with budgeting and spend tracking for brand and product campaigns

Qualifications:

• Minimum 4 years' experience in international or global marketing, with proven success managing localisation and translation across multiple European markets (e.g. French, German, Dutch, Polish, Italian, Spanish, Swedish, Finnish, Danish, and Portuguese).
• Demonstrated experience leading multilingual campaigns and coordinating translation workflows across web, packaging, and advertising.
• Bilingual or multilingual capability strongly preferred.
• Proven experience launching or scaling brands internationally (EU/UK experience preferred)
• Strong grasp of Shopify, WordPress, Klaviyo, Google Ads, Meta Ads and marketing stack tools
• Bachelor's degree or higher in Marketing, Communications, Business or related field (or equivalent work experience)
• Demonstrated ability to manage cross-functional initiatives across brand, product and performance
• Strong grasp of branding, packaging development and the product development lifecycle
• Exceptional communication, storytelling and content development skills

Key Competencies:

• Strategic Brand Building – Capable of creating and sustaining category-defining brands
• Multilingual Localisation – Skilled in managing translation workflows and ensuring linguistic and cultural accuracy across multiple European languages.
• European Market Expertise – Strong understanding of consumer behaviour, digital channels, and cultural nuances across the EU and UK.
• Digital Execution – Experienced in ecommerce, email and paid marketing channels
• Creative-Commercial Thinking – Balances brand storytelling with performance orientation
• Cross-Cultural Fluency – Adapts brand and messaging for global resonance
• Collaboration & Influence – Skilled at working across teams, time zones and disciplines
• Executional Rigour – Strong organisational and project management ability

What We Offer:

• A unique opportunity to help shape and grow category-defining brands from the ground up
• Exposure to a diverse portfolio of businesses and industries across our broader group
• Autonomy and ownership in a role that blends strategy, creativity and execution
• Collaborative, innovative work environment with the opportunity to make a significant impact on the company's growth.