Marketing Business Partner

Marketing Business Partner – Retirement Living

Full-time - max-term contract

Camberwell, VIC

About the Role

Are you a creative and strategic marketer who loves seeing your ideas make a real impact?
We are seeking a Marketing Business Partner to lead marketing activity for our Retirement Living communities. You'll develop and deliver brand and local area campaigns that attract new residents, strengthen community engagement, and support occupancy growth.

Working closely with our sales, operations, and property teams, as well as our creative agencies - you'll take ownership of local marketing plans, create compelling content, and drive digital and traditional campaigns that connect with our customers.

Key Responsibilities

• Develop and execute brand and local marketing plans for all Retirement Living projects and communities across digital, social, and traditional media.
• Collaborate with internal teams and external agencies to deliver on-brand, high-impact campaigns that drive enquiries and occupancy.
• Create compelling content for websites, social media, EDMs, and marketing collateral.
• Support the sales team with brochures, community engagement initiatives, and targeted promotional activities.
• Track, analyse, and report on campaign performance to optimise outcomes and ROI.
• Conduct regular market and competitor research to inform marketing strategy.
• Manage local marketing budgets and ensure activities deliver maximum value.
• Identify and promote positive local PR and community stories that reflect Baptcare's values.

What you'll bring:

• Proven experience developing and delivering multi-channel marketing campaigns
• Strong communication and stakeholder management skills
• A creative eye for content and attention to detail
• Experience managing multiple projects and deadlines
• A values-driven approach and passion for improving the lives of older Australians

About us
We are proud to be part of the merged care organisation that will be known nationally as BaptistCare. As a for purpose, Christian care organisation, we are committed to providing exceptional support and services across Australia. Together BaptistCare (NSW, ACT, WA) and Baptist Care SA we employ over 12,000 dedicated employees and support over 38,000 customers to help people live well with dignity and purpose. From older Australians and their families to people facing significant disadvantage, our passion and our priority are the customers we serve. We strive to deliver care as it should be – with people right at the centre

How to Apply

If this role sounds like a good fit for you, we'd love to hear from you.
Click 'Apply Now' to submit your application. 

Please include a short cover letter telling us:

• What interests you about this role
• What strengths or experiences you'd bring

Only short-listed applicants will be contacted.

• Applicants must have the right to work in Australia.
• The successful applicant will be required to undergo a National Criminal History check.
• A medical assessment will be conducted to see if you are physically capable for the role

If you require support with the application process, please contact Eman on 

At Baptcare, we value diversity in all forms and aim to co-create inclusive experiences and communities with our employees, volunteers, the people we work alongside and our partners. We are committed to diversity and inclusion across all we do and to building communities and workplaces where everyone belongs. 

Baptcare is dedicated to the safety, empowerment, and participation of all children. We have zero tolerance of child abuse and are committed to a thoughtful, protective environment that supports infants, children, and young people to feel safe and respected. 

Baptcare (VIC, TAS) is proud to be working towards uniting with BaptistCare (NSW, ACT, WA) and Baptist Care SA, to create a newly merged national care organisation committed to providing exceptional support and services across Australia. Together, we are building on a shared history of care and compassion, expanding our reach, and strengthening our mission to help people live well with dignity and purpose.