Brand and Campaigns Manager

Description and requirements

• Lead national brand and campaign strategy to drive engagement across aged care, home care, and retirement living.
• Shape Regis' brand presence through innovative, multi-channel marketing campaigns and content.

The opportunity
As our Brand and Campaigns Manager, you'll lead the development and delivery of integrated marketing campaigns that strengthen Regis' brand presence and drive engagement across multiple channels. Working nationally, you'll shape our marketing strategy, champion brand consistency, and create compelling content that connects with diverse audiences. This is a hands-on leadership role where your creativity and strategic thinking will make a real impact on how Regis is seen and experienced.

Join our passionate team who love what they do and can support you in building your career at our Regis Home.  Our continuity of carer model means you will have the time to build strong relationships through being the familiar face our residents rely upon.

At over 84 locations supported by 12,000 employees across Australia, there are endless opportunities to grow or progress your career in any way you want.

How you will make an impact as a Brand and Campaign Manager

• Lead integrated marketing campaigns across paid, owned, and earned channels to strengthen brand presence and drive engagement.
• Champion the Regis brand by ensuring consistency in tone, visual identity, and messaging across all touchpoints.
• Plan and produce compelling content for digital and traditional platforms, aligned with acquisition and engagement objectives.
• Collaborate with internal teams and external partners to deliver campaigns that support business goals across aged care services.
• Analyse and optimise campaign performance using data insights to improve ROI and inform future strategies.
• Provide leadership and guidance to the Marketing Specialist, fostering a high-performing and collaborative team culture.

Make a real impact you can feel good about. There's something special about what we do at Regis. We know that real care isn't only about meeting needs, it's about truly knowing the people we look after.

What You Will Bring To The Role

• Proven experience managing multi-channel marketing campaigns from strategy through to execution and evaluation.
• Strong understanding of brand management and content creation across digital and traditional platforms.
• Leadership skills with the ability to coach and inspire a team to deliver high-quality outcomes.
• Excellent stakeholder engagement and communication skills, with a collaborative approach.
• Advanced project management capability and proficiency in marketing tools and IT applications.
• A passion for creativity, innovation, and delivering campaigns that make an impact.

Benefits That Support And Reward You

• Enjoy a flexible working environment giving you better life balance and wellbeing
• Lots of opportunities to realise your potential in an organisation that invests in your personal development.
• Be supported to grow, learn, and explore new career pathways or specialisations across Australia
• Salary Sacrifice – Novated Lease (Maxxia)
• Enjoy a 12-week parental leave policy, supporting you and your family every step of the way
• Caring for your wellbeing through discounts on health insurance and gym membership, and free access to counselling, financial guidance and personal support
• An Employee Referral Program, where you can get financially rewarded for recommending friends for roles at Regis
• Plus, we have reward and recognition programs celebrating your hard work

Belonging at Regis Camberwell
Located in the heart of Camberwell, our head office is surrounded by vibrant shopping precincts, leafy parklands, and excellent transport links. This modern and accessible location offers a professional yet welcoming environment, close to cafés, amenities, and key services—making it an ideal base for collaboration and innovation.

We are proud to support over 10,000 residents and clients across residential aged care homes, home care, retirement living, day therapy and day respite centres. The work we do positively impacts the lives of older people and their families. It really is work you can feel good about.

What Our People Love About Working Here
As a team that supports older people to live life on their terms, we genuinely care - for our people, our work and the elderly. We make a big deal of recognising and supporting you, creating a culture of mutual respect, and offering more opportunities to build your career.

We believe in the power of hearts and minds. We know how the little things make a real difference. We are a close-knit, collaborative team that values kindness and puts your wellbeing first. Our commitment to your safety shines through in our Circle of Care initiative, the winner in the Safer and Supported Workforce Awards 2024, which ensures you are physically and psychologically safe at work. We want you to feel seen, valued, and respected for who you are as an individual and the professional skills you bring to the team. We celebrate your work, support your life outside of work and consider you one of our own from the start.

At Regis, real impact starts with you.

No matter your role, you can take pride in knowing you are making a real, lasting impact on people's lives and helping to shape the future of aged care in Australia. It is work you can feel good about. #JoinRegis

To work in residential aged care, you will need to provide satisfactory background checks, including NDIS or police check (role dependent), current year flu vaccination, and certification proof.

Real stories from real people

Find out what makes Regis a place where careers thrive and connections matter.