Growth Marketing Lead – Parcel Locker Adoption

Help us deliver a better tomorrow

Australia Post is delivering for all Australians. From the vehicles that we drive, to the companies that make our communities thrive. We're delivering for businesses, the customers they serve and the community. Through a rapidly expanding parcel locker network, we are delivering the future of eCommerce in Australia.

About the opportunity

We are revolutionising the way in which our customers send, collect and return parcels. Our "Out of Home" (OOH) initiative is responding to the evolving needs of Australians and businesses. Our 2025 eCommerce research showed us that over 50% of online shoppers would switch retailers to access out-of-home collection points (like parcel lockers) which highlights the demand for secure, flexible, convenient and available delivery options. 

In this role, as our OOH Growth Marketing Lead, you will deliver for our customers by ensuring our parcel locker network continues to grow and expand to deliver a seamless experience that delights shoppers, small businesses and large enterprises. 

Reporting in to our Head of Marketing. In this role you will design & deliver a growth marketing strategy for our "out of home" model. You will work across different business functions to deliver growth marketing focused journeys that will drive awareness, engagement and use of lockers by senders, receivers and parcel locker hosts.

You will bring an entrepreneurial mindset and a positive attitude to clearing hurdles of growth. Leading a culture of experimentation and innovation as we grow the locker network.

What you'll deliver with us

Working with teams across product, sales, operations, go to market and property you will align on and roll out a growth marketing plan to increase the adoption of parcel lockers as our network of lockers continues to grow at pace. 

You'll also

• Deliver revenue, expenditure and profit targets.
• Oversee the reporting & modelling on business levers collaborating with finance, insights & other data teams.
• Collaborate across product, operations, go to market, retail, marketing & brand to ensure that growth and customer priorities are reflected in their roadmaps & campaigns.
• Lead a culture of Test-and-Learn, Velocity of network expansion and ROI.
• Establishing a rigorous approach to A/B testing and collaborating in relation to geo-split pilots and ROI tracking frameworks.
• Liaise with executive level stakeholders for growth relating communications and reporting metrics to the board.
• Partnering with external agencies and measuring ROI.

About you

You will be a growth marketing expert who will have extensive experience in marketing leadership roles. You will have proven success in building and scaling modern growth strategies and a deep and demonstrated experience in customer acquisition, lifecycle strategy and commercial growth. 

You'll also need

• Experience as a recognised builder of teams, capability and culture having led diverse and high performing teams in the past.
• An ability to influence executive stakeholders and peers, navigating matrixed structures with confidence, clarity and executive presence.
• Be a trusted operator to build momentum across marketing, product and operational leadership lines.
• A high emotional intelligence, with the ability to lead through ambiguity to inspire confidence.
• An understanding of business lever modelling & tools, for example: CAC, churn, payback models, profit per parcel and operational cost levers.
• Experience developing and defending business cases for new initiatives.

How we'll deliver for you

• A 12 month contract role that can develop your career in a key area of growth for Australia Post.
• Have a high impact on the Australian eCommerce market and the community as you help market the world's leading parcel locker network.
• Join a forward-looking business, enthusiastic about fresh & new ways of thinking in order to hit our growth targets.
• Inherit an experienced and valuable high performing team.
• A competitive compensation and benefits package.

We're delivering together

At Australia Post, we acknowledge the Traditional Custodians of the land on which we operate, live and gather as employees. 

We believe our business should reflect the diverse communities we operate in and are proud to be an inclusive workplace for people from all walks of life. We encourage applications from people of all ages, genders and backgrounds including Aboriginal and Torres Strait Islander peoples, People with Disability, LGBTQIA+ and Refugees. 

We are one of the largest organisations in Australia to successfully achieve Disability Confident Recruiter status. We are committed to providing an inclusive and barrier-free recruitment process and workplace for those living with a disability and are committed to reviewing and removing bias in our processes to create a gender-equitable recruitment experience and workplace.  If you have any questions about accessibility, please contact our Diversity & Inclusion team on