Marketing Operations Manager

Marketing at Country Road Group
is about more than campaigns — it's about connection. We bring our brands to life through storytelling, creativity, and innovation, engaging customers in meaningful ways while driving sustainable growth. Our teams combine deep brand understanding with digital expertise to ensure every interaction reflects the quality, integrity, and modern Australian style our customers love.

We're seeking a
Marketing Operations Manager
to sit at the heart of our Marketing Operations (M'Ops) function — a critical role that ensures our marketing ecosystem runs seamlessly across brands, channels, and partners. You'll bring structure to creativity, data to decision-making, and alignment to action — enabling our marketingteams to deliver smarter, faster, and at scale.

As the
Marketing Operations Manager,
you'll orchestrate processes across planning, budgeting, optimisation, and campaign response, ensuring marketing activity is both efficient and strategically aligned with CRG's business priorities. Acting as a key connector between brand teams, central functions, and external partners, you'll help drive data-led marketing performance across the Group.

Key Responsibilities

• Coordinate across digital marketing streams — media, CRM, loyalty, social, and partnerships — to ensure unified delivery.
• Align budgeting, optimisation, and campaign response processes across brand and central teams.
• Manage partnerships including BNPL providers, media vendors, and MarTech platforms.
• Ensure partner initiatives are integrated into CRG's broader marketing strategy.
• Identify and standardise frameworks to improve marketing efficiency.
• Lead workflow automation, technology adoption, and continuous improvement.
• Coordinate marketing budgets across central and brand teams, ensuring spend efficiency.
• Deliver reporting and dashboards to track performance and optimisation opportunities.
• Define and manage group-wide marketing measurement frameworks
• Standardise KPIs, dashboards, and reporting processes across brands.
• Serve as a subject matter expert on marketing processes, tools, and best practice.

Key Capabilities

• Experience in a marketing operations, or a related role, with demonstrated success in leading cross-functional teams and delivering complex projects.
• Proven experience in managing CRM, loyalty programmes, and large-scale marketing campaigns across multiple channels and brands.
• Strong background in marketing technology (MarTech) platforms, automation tools, and data-driven marketing strategies.
• Experience working within a Centre of Excellence (CoE) model or in an operational role supporting multiple brands or business units.
• A track record of building relationships with senior stakeholders and collaborating across customer, digital, and technology teams to align product strategy with business objectives.
• Experience managing external agencies and third-party vendors to deliver high-quality outcomes in line with performance expectations and product vision.

Why work for CRG?

The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

• Generous employee discounts across our House of Brands
• Seasonal clothing allowance
• An additional day of leave for your birthday
• An Industry leading Parental Leave Program
• Flexible working arrangements to support work/life balance
• Annual learning calendar to support the ongoing development of our team
• Support community partnerships across our Corporate Social Responsibility Program
• We are committed to operating ethically, sustainably, and responsibly.

About CRG

Country Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group's evolution and support each brand to realise their full potential.

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process