Marketing and Loyalty Manager

3 days ago

Townsville, Queensland, Australia Cowboys Leagues Club Limited Full time $80,000 - $120,000 per year

Are you a dynamic marketing professional with a passion for customer engagement, brand development, and loyalty programs? Join one of Queensland's leading licensed clubs and take the lead in shaping innovative marketing and loyalty strategies that drive growth and deliver memorable experiences to our members and guests.

About the Role:

As the Marketing and Loyalty Manager, you will be responsible for developing and executing strategic marketing, promotions, and loyalty initiatives that support the Club's brand, increase patronage, and foster long-term member engagement. You will lead a dedicated Customer Relations, Promotions and Marketing team and be part of a wider Consumer and Marketing team with the NQ Cowboys Group. You'll work collaboratively across departments to deliver high-impact campaigns, community engagement programs, and data-driven insights that support the groups continued success.

Key Responsibilities:

  • Develop and manage the Club's marketing, advertising, and promotional strategies
  • Lead loyalty program development, including database management, rewards tiers, and member engagement initiatives
  • Oversee planning and execution of all internal and external member promotions and special events
  • Produce in-depth reporting and analysis of campaign and program performance
  • Manage digital marketing, social media, and content production to maintain a strong brand presence
  • Coordinate sponsorships, media engagement, and community outreach activities
  • Supervise the Customer Relations team, supporting staff development and frontline promotion of loyalty initiatives
  • Maintain high standards in brand presentation, customer experience, and promotional compliance

Qualifications & Certificates:

  • Tertiary qualification in Marketing, Communications, Business, or related field essential
  • Current RSA and RSG certificates (or willingness to obtain)

Relevant Experience:

  • 3–5 years' experience in a marketing or loyalty-focused leadership role, ideally within a hospitality, gaming, or club environment
  • Demonstrated experience in campaign development, loyalty program management, and digital marketing
  • Experience managing teams, sponsorships, and community engagement initiatives
  • Familiarity with membership and gaming systems and Queensland gaming regulations highly desirable but not essential

Key Competencies & Skills:

  • Strong strategic thinking, creativity, and attention to detail
  • Excellent communication, copywriting, and stakeholder engagement skills
  • Data-driven mindset with the ability to analyse and report on marketing performance
  • Experience in CRM/database systems
  • Exceptional organisational and multitasking abilities

Why Join Us?

  • Be part of a vibrant and well-respected organisation with a strong community focus
  • Lead and shape marketing strategy in a role that offers variety and autonomy
  • Work in a supportive team environment with opportunities for professional development
  • Enjoy staff benefits across the Cowboys Leagues Club and the NQ Cowboys Group

How to Apply:

If you're ready to bring your passion for marketing and loyalty to a high-performing team, we'd love to hear from you

Apply now with your resume and a cover letter outlining your suitability for the role.

Only shortlisted candidates will be contacted. All applications will be treated in strict confidence.

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