Marketing Executive

7 days ago

Townsville, Queensland, Australia Cowboys Leagues Club Limited Full time $60,000 - $80,000 per year

Are you a dynamic marketing professional with a passion for customer engagement, brand development, and loyalty programs? Join one of Queensland's leading licensed clubs and be part of shaping and implementing innovative marketing strategies that drives growth and delivers memorable experiences to our members and guests.

About the role:

As a Marketing Executive, you will play a vital role in implementing the Club's marketing strategy and driving brand awareness. This full-time role will work with the NQ Cowboys Group to support and coordinate the delivery of marketing, promotional, and loyalty initiatives that drive member engagement, patronage, and brand growth for the Cowboys Leagues Club.

Key Responsibilities:

  • Coordinate and execute the Club's marketing plan and promotional strategies
  • Support the implementation of the Club's loyalty and membership programs, including promotions, member communications, and database updates
  • Manage content updates across digital channels including the Clubs website, email marketing, and social media
  • Develop compelling content such as advertisements, social media posts, and marketing collateral that aligns with brand tone and campaign
  • Assist with the planning, setup, and execution of in-venue promotions, special events and activations
  • Assist with coordinating promotional activities with the NQ Cowboys Group and external partners
  • Gather insights, analyse performance, and continually optimise marketing initiatives
  • Stay up-to-date with industry trends and best practices to identify opportunities for innovation

Qualifications, Certificates and Experience:

  • 2+ years' experience in a marketing or communications role, preferably within the hospitality, events, or consumer-facing industries
  • Relevant tertiary qualification in Marketing, Communications or Business-related fields

Key Competencies & Skills:

  • Strong writing and content creation skills, with the ability to tailor messaging to different audiences
  • Proficiency in digital marketing tools and platforms, including social media, CRM/email marketing systems
  • Understanding of marketing principles, branding and customer engagement
  • A creative and strategic mindset, with the ability to think outside the box
  • Strong communication and collaboration skills, with the ability to work effectively as part of a team

Why Join Us?

  • Be part of a vibrant and well-respected organisation with a strong community focus
  • Work in a supportive team environment with opportunities for professional development
  • Enjoy staff benefits across the Cowboys Leagues Club and the NQ Cowboys Group

How to Apply:

If you're ready to bring your passion for marketing to a high-performing team, we'd love to hear from you

Apply now with your resume and cover letter outlining your suitability for the role.

Only shortlisted candidates will be contacted. All applications will be treated in strict confidence.

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