Digital Marketing Coordinator

BACKGROUND

Imperial Engineering Education (IEE) is a registered higher education provider that delivers innovative engineering courses based in Adelaide, South Australia. Our institution is committed to providing students with a unique and cutting-edge higher education experience that is contemporary, industry focused, and tailored to their specific needs. At IEE, we are offering two Bachelor of Engineering Technology Degrees, specifically designed to cater to the growing demands of Advanced Manufacturing and Renewable Energy sectors. These degrees have been developed to meet robust academic standards and ensure that graduates are well-equipped for globally mobile careers and workplaces of the future.

SCOPE OF THE POSITION

Digital Marketing Coordinator (part-time 2 days a week)

Position Overview

Imperial Engineering Education seeks a highly motivated and creative Digital Marketing Coordinator to join our team. This role is crucial for managing our digital presence, engaging with our target audience, and driving growth through effective online campaigns. The ideal candidate will have a strong understanding of digital marketing principles, a passion for education, and a knack for creating compelling content.

Key Responsibilities

• Social Media Management: Develop, schedule, and publish engaging content across various social media platforms (e.g., LinkedIn, Instagram, Facebook, Twitter, TikTok) to increase brand awareness and engagement. Monitor social media channels for trends, community feedback, and opportunities for interaction.
• Content Creation: Produce high-quality digital content, including graphics, videos, blog posts, and email newsletters, that aligns with our brand voice and marketing strategy.
• Website & SEO: Assist with website content updates and optimization for search engines (SEO). Ensure all digital content is searchable and discoverable.
• Email Marketing: Plan and execute email marketing campaigns to nurture leads, engage current students, and promote courses and events.
• Performance Analytics: Track and analyze the performance of all digital marketing campaigns using tools like Google Analytics. Prepare reports on key metrics and provide insights to improve future strategies.
• Paid Advertising: Assist with the creation and management of paid digital advertising campaigns on platforms like Google Ads and social media ad networks.
• Collaboration: Work closely with the admissions and academic teams to ensure marketing efforts align with enrollment goals and educational initiatives.

Required Skills & Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: Proven experience (2+ years) in a digital marketing or social media management role, preferably within the education or technology sector.
• Technical Skills: Proficiency with social media management tools (e.g., Buffer, Sprout Social), email marketing platforms (e.g., Mailchimp, HubSpot), and content management systems (e.g., WordPress).
• Analytical Abilities: Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with Google Analytics is a must.
• Communication & Creativity: Excellent written and verbal communication skills. A creative mindset with the ability to produce innovative and engaging content.
• Organizational Skills: Exceptional organizational and project management skills with the ability to handle multiple tasks and deadlines in a fast-paced environment.

Why Join Us?

At Imperial Engineering Education, you'll be part of a dynamic and innovative team dedicated to shaping the future of engineering professionals. We offer a collaborative work environment, opportunities for professional development, and the chance to make a real impact on our growth and success.

How to Apply

Please submit your resume, a cover letter detailing your relevant experience, and a portfolio or links to social media accounts you've managed to

Imperial Engineering Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Part-time

Pay: $55,000.00 – $60,000.00 per year

Expected hours: 14 per week

Work Authorisation:

• Australia (Required)

Work Location: In person