Head of Marketing

2 days ago

Sydney, New South Wales, Australia Accent Group Limited Full time $80,000 - $120,000 per year

About Us
At Nude Lucy, we believe effortless style should be accessible, modern, and sustainable. What began as a basics label has evolved into a full lifestyle brand with thoughtfully designed apparel loved by women across Australia and beyond. As part of Accent Group, our growth continues to accelerate, and we're on a mission to bring our timeless aesthetic and community-first spirit to new markets.

About the Role
We're looking for a dynamic and strategic Head of Marketing to lead our marketing function across Australia, New Zealand, and emerging markets. Reporting to the General Manager, you'll lead a talented team of three and play a pivotal role in shaping the brand's next chapter of growth.

This is a unique opportunity for a visionary marketer - someone who blends creativity with commercial thinking, and who knows how to craft campaigns that inspire customers, drive engagement, and deliver measurable business results.

What You'll Do:

  • Lead and execute a comprehensive omni-channel marketing calendar aligned with key business objectives and trade priorities.
  • Drive customer campaigns, brand launches, in-store activations, and new store openings from concept through to execution.
  • Partner with our Creative & Brand Director to ensure every touchpoint reflects our aesthetic and brand values.
  • Own the marketing funnel across all channels - Retail, Digital, Wholesale, and Emerging Markets.
  • Collaborate cross-functionally with Creative, Content, Merchandise, and Planning to deliver cohesive and customer-focused campaigns.
  • Manage relationships with key suppliers, vendors, and agencies to drive mutual growth and brand impact.
  • Analyse campaign performance and turn insights into actionable strategies that maximise ROI.
  • Oversee monthly content shoots from campaign to eCommerce and lookbooks — ensuring they're on brand, on time, and on budget.
  • Lead, mentor, and develop a high-performing team of marketers across content, creative, and social media.

Who You Are:

  • A commercially minded marketing leader with 5+ years' experience in retail, fashion, or FMCG.
  • Skilled in delivering omni-channel campaigns that balance creative storytelling with business impact.
  • Experienced across both digital and traditional marketing, with a deep understanding of the customer journey.
  • Collaborative and confident, with strong stakeholder management and vendor partnership skills.
  • A natural leader — organised, calm under pressure, and passionate about coaching others to succeed.
  • A creative strategist with the ability to zoom out for big-picture thinking and zoom in on the details that make campaigns shine.
  • Tertiary qualifications in Marketing, Communications, or Business are preferred.

Why Join Nude Lucy?
Shape the marketing direction of a fast-growing, beloved Australian fashion brand

Work in a creative, fast-paced environment that celebrates innovation and individuality

Be part of a collaborative team that values authenticity, empowerment, and growth

If you're ready to bring your creative energy, strategic vision, and leadership to a brand that's redefining modern fashion, we'd love to hear from you.

Apply now and take your next step with Nude Lucy.

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