Marketing & Social Media Assistant

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Marketing & Social Media Assistant

Happiness Group (Happiness Co & Happiness Co Foundation)

Location:
Perth, WA

Employment Type:
Part-time – 24 hours per week (flexible spread)

Reports to:
CEO, Marketing & Communications Manager & General Manager

About Happiness Group

Happiness Group exists to create happier workplaces and communities through proactive wellbeing and social impact. Our two key brands are:

• Happiness Co
  – Delivering pre-emptive mental health and wellbeing programs to workplaces, schools, and community organisations.
• Happiness Co Foundation
  – Supporting individuals and communities through social impact initiatives and charitable programs.

Role Purpose

The Social Media Assistant supports the creation, capture, and delivery of engaging digital content across all Happiness Group channels. This part-time role (24 hours per week with a flexible spread) helps grow our online community, promote programs and events, and showcase our impact. It blends creativity, organisation, and technical skills to keep our digital presence fresh and inspiring.

Key Responsibilities

• Content Creation & Scheduling
• Produce high-quality social media posts (images, reels, stories, videos, captions) for Instagram, Facebook, LinkedIn, TikTok, and other platforms.
• Draft and schedule posts using tools such as Meta Business Suite, Later, or Canva.
• On-Site Content Capture
• Attend events, workshops, and activations to capture photos and videos that showcase Happiness Co and Happiness Co Foundation programs.
• Edit and deliver content quickly for use on social media, websites, and partner promotions.
• Work with facilitators and event teams to identify key moments and stories to highlight.
• Community Engagement
• Monitor comments, messages, and tagged content; respond promptly and in a brand-aligned way.
• Engage with partner organisations, supporters, and collaborators to strengthen community relationships.
• Campaign, EDM & Website Support
• Create and send email campaigns and newsletters (EDMs) using platforms such as Mailchimp, Campaign Monitor, or similar.
• Draft and upload website updates including news items, blog posts, event pages, and new program information using content management systems (e.g., WordPress, Squarespace, or similar).
• Assist in keeping website content accurate, visually appealing, and aligned with current campaigns.
• Content Planning & Reporting
• Contribute to monthly content calendars and brainstorm creative ideas with the marketing team.
• Track engagement, reach, and growth metrics; support basic reporting and insights.
• Brand & Visual Consistency
• Apply Happiness Co's brand guidelines (colours, typography, voice) across all content.
• Maintain a well-organised library of photos, videos, and design assets.

Skills & Experience

• Proven experience with social media platforms (Instagram, Facebook, LinkedIn, TikTok).
• Strong photography and short-form video skills for events and activations.
• Basic graphic design skills (Canva or Adobe Creative Suite preferred).
• Ability to create and schedule EDMs (e.g., Mailchimp, Campaign Monitor, Klaviyo).
• Experience with website updates and basic CMS (WordPress, Squarespace, or similar).
• Excellent written communication and storytelling abilities.
• Strong organisational skills to manage multiple priorities and deadlines.

Personal Attributes

• Passion for wellbeing, community impact, and positive social change.
• Creative thinker with a proactive, can-do attitude.
• Flexible and adaptable in a fast-paced, event-driven environment.
• Warm and positive energy that reflects Happiness Co's purpose.

Key Relationships

• Internal: CEO, General Manager, Marketing & Communications Manager, program facilitators, event teams.
• External: Corporate clients, community partners, photographers/videographers, media outlets.

Measures of Success

• Growth in follower numbers, engagement, and email subscribers.
• High-quality, timely on-site content captured and shared.
• Consistency and creativity of social and email content that reflects brand voice.
• Timely, professional response to messages and comments.
• Website content that is accurate, current, and visually engaging.
• Contribution to successful marketing campaigns and event promotions.

Conditions & Benefits

• Part-time role of 24 hours per week with a
  flexible spread of hours
  to accommodate events, activations, and campaign requirements.
• Perth-based position with options for hybrid working (as agreed).
• Opportunities to attend events, wellbeing sessions, and community activations.
• Professional development in social media, digital marketing, and wellbeing-focused communications.