Marketing Specialist

Job Description

Hi there, thanks for stopping by. We're glad to have gotten your attention, but we'll be thrilled when you apply. We're on the hunt for a new member of our team. We're eager to find someone who is passionate about what they do, and is excited for a new journey with our fantastic firm.

About Carbon.

We're not your average professional services firm. Carbon launched in 2014 with the goal to shake up the industry and change the level of service that small and medium business owners received. We combine all the core business services in the one place (from accounting to bookkeeping to finance to insurance and everything in between), bringing together some of the best experts in the industry so our clients can focus on doing more of what they love.

What it means to be a Carbonite.

Our Carbonites are our best asset, and we've grown from a small team of 13 people in a single office in Perth to over 300 Carbonites nationwide, with offices in multiple states. A key element in our plan of world domination is having the best people possible to help us along the way. This is where you come in.  

Empowering our Carbonites is a big part of our mission and vision, so we focus on helping our Carbonites learn and grow, developing their careers in the direction that they want to go in. This role ​has opportunities to develop into a management role, allowing you to flex your skills

About the role.

We're on the lookout for a Marketing Specialist to join our corporate team, based in our Osborne Park head office. You'll be responsible for developing and executing marketing campaigns to strengthen our brand positioning nationally, increase customer engagement, and support growth across our divisions.

You'll be the champion for all things marketing at Carbon, meaning you'll own both strategy and execution. This role would suit an experienced Senior Marketing Coordinator (around 5 years experience in a fast-paced, generalist role) who is looking to grow their career and move into a management role within 6-12 months.

Job Requirements

To be successful in this role you  need to have a passion for marketing and growth, and a desire to be hands-on throughout the process. Ideally you'll possess:

• 5 years previous experience in Marketing
• Experience working in a hands-on role  automously
• Experience creating branded marketing material, including written communications, imagery and video content
• Experience using Canva, Adobe Creative, WordPress and Hubspot
• Experience coordinating and managing events
• Ensure brand consistency across the business
• Strong ability for planning to ensure all projects and campaigns are delivered
• A high level of digital literacy and information technology skill
• The ability to work autonomously and collaboratively as part of a team
• Strong written communication and interpersonal skills
• Strong attention to detail
• Tertiary qualification in Marketing or a related discipline, is desired but not required

Job Responsibilities

Reporting to the General Manager, this role will be responsible for:

• Developing relationships with our Partners (stakeholders) to understand their marketing and growth needs
• Strategically plan, pitch, create and implement marketing tasks end-to-end
• Create or write content and assets for collateral, events, eDMs, website updates and marketing campaigns
• Plan, create and schedule content across all social media channels to ensure the content is up to date, engaging and appealing
• Regularly engage with the social media community through comments, likes, and responses on other channels in line with customer service standards
• Create marketing collateral: Invitations, flyers and signs on a needs basis, but in a timely and proactive manner.
• Assist with the planning and execution of events as required
• Produce monthly marketing reports for senior management
• General administration and adhoc support tasks within the Marketing department.

Job Benefits

• Direct exposure to the corporate leadership team and Partners
• Hybrid working arrangement after initial training period
• Supportive and autonomous culture
• Development opportunity to grow, at your pace, into a management role
• Regular team events across a range of activities
• Learning & Development opportunities

Ready to Apply?

Great, we'd love to hear from you. Keep in mind that the desired skills and experience we listed above are all important components to this role, but that doesn't mean you need to tick every single box to apply We're dedicated to building a diverse, inclusive and exciting team, so even if your past experience doesn't perfectly align with everything listed but you're passionate about this role and joining our firm, apply anyways.

• Show us what you've got (aka send through your resume)

• Tell us why we'd be a great fit:

• Write a cover letter helping us to get to know you - this is a great opportunity to show us your marketing style, feel free to mix it up a bit

• Give us an insight into who you are – help us understand what motivates you, what you're passionate about.

At Carbon, we know we're at our best when we look out for one another; prioritise respect, fairness, development and wellbeing; foster an inclusive culture and embrace diversity in all forms. All qualified applicants will receive consideration for employment regardless of their background, experience, identity, ability or thinking style, and if you need assistance or an accommodation during the application process for accessibility reasons this is available upon request.