
Paid Search Specialist
4 days ago
Our client is a leading e-commerce marketing agency based on the Gold Coast, and their team partner with some of Australia's most recognised and global consumer brands. They are now looking to hire a Paid Search Specialist.
Scope of the role
As the Paid Search Specialist you will develop and implement effective paid search strategies to drive qualified traffic and conversions across a range of key clients. To further expand on this your role will be involve:
- Conducting in-depth keyword research and analysis to identify the most relevant and profitable keywords
- Creating, implementing, and continuously optimising paid search campaigns, including ad copy, bidding, and targeting
- Analysing campaign performance data to identify opportunities for improvement and make data-driven decisions
- Collaborating with the broader marketing team to ensure alignment with overall digital marketing strategies
- Staying up-to-date with the latest paid search trends, best practices, and platform changes
- Provide regular reporting and insights to clients on campaign performance and ROI
Successful Applicants
- Minimum 3 years' experience in paid search (PPC) marketing, preferably in an agency or digital marketing environment
- Proven track record of managing successful paid search campaigns across platforms like Google Ads, Bing Ads, and Facebook Ads
- Proficient in using paid search management tools and analytics platforms (e.g. Google Ads, Google Analytics)
- Strong analytical and data-driven decision-making skills
- Excellent communication and presentation skills to effectively liaise with clients
- Up-to-date knowledge of the latest paid search trends, algorithms, and industry best practices
- Degree in Marketing, Advertising, or a related field is preferred
What's on offer
You will join a great team and have the opportunity to work with large budget clients. There are professional development opportunities, including training and industry events as well as a competitive salary package.
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