Social Media Content Creator

**CoCo is hiring a full-time social media content creator for PuraU**- **Role Details**:
**Location**: Gold Coast, Burleigh Heads, QLD (On-site)

**Salary**: $60,000 - $70,000

**Job Type**: Full-time
- **About PuraU**

PuraU is on a mission to help people feel confident in their skin by addressing health from the inside out. Built on the belief that true wellness starts in the gut, we create all-natural, science-backed products that support clear skin, digestion, and overall well-being. We’re dedicated to breaking the stigma around gut and skin health through education, transparency, and impactful solutions.

As we continue to grow, we’re looking for a Social Media Content Creator to bring our brand to life on Instagram & TikTok. If you’re passionate about holistic health, gut health, skin, sleep or stress - and you love creating engaging social-first content - this role is for you.

**What We’re Looking For**

We’re searching for a self-starter who can take ownership of our social media content strategy and execution. You’ll be responsible for ideating, filming, editing, and posting content across TikTok and Instagram, while also engaging with our community and tracking content performance.
- A creator at heart, with a passion for holistic health and natural products.
- Confident speaking to the camera (80% of content will be face-to-camera) or in public.
- Always tapped into pop culture & trends and can creatively tie them back to our brand.
- An educator, who can confidently break down and communicate key messaging in a relatable and easy way.
- Confident in creating engaging video-first social content at scale.
- Able to react to industry trends, competitors, and influencers, incorporating insights into engaging content.
- Someone who understands our target audience’s challenges, particularly the connection between gut health and skin concerns, and can communicate relatable, solution-driven content.

**Key Responsibilities**
- Own & lead content creation for PuraU’s Instagram & TikTok pages.
- Develop and execute a content strategy aligned with brand goals, collaborating with PuraU’s founders in doing so.
- Generate video ideas, plan shoots, film, edit and post content.
- Create a mix of educational, lifestyle, and trend-driven content that resonates with our audience.
- Engage with our community through comments, DMs, and trend-driven conversations.
- Monitor performance and report social media content metrics to the founders, providing insights on engagement, growth, and content effectiveness.
- Keep up with social media trends and identify cultural moments that align with PuraU’s mission and target audience interests.

**Preferred Qualifications & Skills**
- Strong experience creating engaging short-form video content (Instagram Reels, TikTok).
- A proven track record of growing social media pages & increasing engagement (this could be from your own personal account).
- Skilled in filming, editing, and storytelling using social-first strategies.
- Comfortable and confident speaking on camera.
- Prior experience in social media marketing, UGC creation, or content marketing is a plus.

**Why Join PuraU?**
- Creative Freedom: You’ll have the opportunity to take ownership of the brand’s storytelling and experiment with new ideas. We value a creator-brand relationship built on autonomy in creative execution while maintaining clear communication and alignment on goals.
- Impactful Work: Help people struggling with various health concerns (skin, gut, sleep, stress) by creating content that educates, inspires and provides value.
- Supportive Team: Work closely with our founders and be part of an exciting, growing brand.
- Opportunities for Growth - As PuraU scales, so do the opportunities. Whether it’s leading creative strategy, expanding into paid media, or growing your personal brand in the industry, there’s no ceiling to your development here.
- Data-Driven Creativity - See real-time results from your content and continuously refine your approach based on performance insights. You’ll get to test, learn, and optimise in a dynamic, fast-paced environment.- Know someone perfect for this role? Refer them and get **$500** if they’re hired

Pay: $60,000.00 - $70,000.00 per year

Work Location: In person