Product Marketing Director

Location

Sydney

Employment Type

Full time

Location Type

Remote

Department

Customer & Commercial

Commercial

Product Marketing

Why join us?

Do work that matters. We're pioneering AI technologies that help raise the standard of healthcare for millions of people every day.

Well-funded and global, backed by world-class investors including Aware Super, Blackbird Ventures, Skip Capital and Horizons Ventures. 's total capital raised to date exceeds US$240 million.

Work with a bunch of awesome, genuine people who are passionate about what they do.

Flexible and remote-friendly working

Make a real impact. You won't be another 'cog in the wheel' here. We give full trust and autonomy for you to be heard, to work on the big hairy projects – and to make a real difference.

Grow your career with us. We're big believers in lifelong learning. You'll be given a $1000 personal L&D budget, plus opportunities for internal mobility to grow your career.

Market-leading parental support including 16 weeks gender-neutral paid parental leave and $10,000 support for egg or sperm freezing.

About Your Role

We're seeking an exceptional Product Marketing Director to drive our B2B go-to-market strategy. This high-impact individual contributor role offers significant growth potential to lead a team as we scale. You'll be the strategic storyteller who transforms complex AI capabilities into compelling narratives that resonate with healthcare professionals and drive business growth.

The ideal candidate is a data-driven storyteller with exceptional writing abilities who thrives in fast-paced environments, operates with an 80/20 mindset, and bridges cutting-edge AI technology with real-world healthcare applications.

What You Do:

Strategic Messaging & Positioning

• Identify opportunities to create market-making moments, bringing together Growth, Sales, and Customer Success to build compelling campaigns that drive consideration and differentiation,
• Develop 's core value proposition and messaging frameworks that translate complex AI capabilities into clear business value for radiologists and pathologists,
• Craft compelling product narratives, differentiated positioning, and audience insights that drive awareness, activation, and adoption of 's core products,
• Build comprehensive customer personas across various segments and buyers, and
• Collaborate with Brand and Growth Marketing to ensure consistent messaging across all touchpoints.

Sales Enablement & Revenue Growth

• Design and execute world-class sales enablement programs including battle cards, sales narratives, objection handling guides, case studies, whitepapers, and conference presentations
• Establish feedback loops between Sales, Customer Success, Product, and Clinical teams to continuously optimize messaging
• Partner with Sales leadership on account-based marketing strategies for enterprise healthcare systems
• Contribute to pricing and packaging strategy

Product Launch Excellence

• Drive product launches and marketing moments that generate pipeline and grow adoption, enabling both sales-led and product-led growth motions
• Lead cross-functional launch planning across Product, Engineering, Sales, Clinical, and Marketing teams
• Create launch assets and build scalable processes that support 's rapid product development cycle

Market Intelligence & Strategy

• Conduct market research and competitive analysis to identify opportunities in the medical AI landscape
• Gather and synthesize customer feedback, win/loss analysis, and market trends to inform product and go-to-market strategy
• Partner with Product and Research teams to ensure market insights drive product roadmap decisions
• Monitor healthcare industry trends, regulatory changes, and emerging technologies

What You Bring:

• 7-10 years marketing experience with minimum 6 years in product marketing roles
• Proven track record in B2B healthcare technology, preferably enterprise software for healthcare providers
• Expert storyteller and content creator with ability to build robust enablement programs using diverse sales tools and tactics
• Quantifiable impact on sales pipeline, conversion rates, and revenue growth
• Cross-functional collaboration skills managing stakeholders across technical and commercial teams
• Fast-paced startup experience driving results in ambiguous, rapidly changing environments

Nice to have skills and characteristics:

• Experience marketing enterprise software to physicians, radiologists, or pathologists
• Background in AI/ML product marketing or emerging technology sectors
• Healthcare industry knowledge including clinical workflows and regulatory environment
• Account-based marketing experience for healthcare enterprise sales
• Track record building and scaling product marketing functions
• MBA from top tier business school

What we're about

We're problem solvers, redefining what's possible in healthcare through AI Technology. Our mission is to urgently scale global healthcare capacity, using AI automation to elevate the care clinicians can provide. The end goal is to raise the standard of healthcare for millions of patients every day.

Yes, we're a technology company and yes, we're leveraging the latest AI technologies, but people are at the heart of everything we do.

Since 2019, and its ventures have scaled rapidly to 200+ employees worldwide with 's total capital raised to date exceeding US$240 million. Our AI software has helped to create more lives through IVF, as well as enabling faster, more accurate diagnosis of medical images via our suite of products. Soon, we'll be helping with early cancer detection in pathology through our newest joint venture,

And we're just getting started.

A role with means you'll be a part of our unique model – giving you access and opportunity to do impactful work across a range of healthcare domains.

Help us shape the future of AI in healthcare. And most importantly, help us make a real difference in people's lives.

What's next?

If you're inspired by what we're up to, please apply now and we'll be in touch soon.

We are proud to be an Equal Opportunity Employer. Diversity's not a buzzword here, it's in our DNA. Diverse perspectives shape our culture and make our work better. We're committed to building inclusive teams that represent a variety of backgrounds and skills. We look forward to hearing from you.