Product Marketing

About Jurlique:

Our story begins on our biodynamic farm in the unspoiled Adelaide Hills of South Australia, where we grow the botanicals at the heart of our naturally effective products. Our high performing, natural skin care range, combines nature's transformative powers with state-of-the-art skin science through what we call the seed to skin journey.

Jurlique is a values-driven business, focused on bringing the life-force of nature to our customers, through a team-orientated, results-driven environment. As an employer, we are focused on unlocking the natural expertise of all our employees and supporting them on their journey.

If you're as passionate about Natural Skin Care as we are then your next career choice is easy – join Jurlique

About the role:

We have an exciting opportunity to join our Global Brand Marketing team as a full time Product Marketing & Innovation Manager (18-month contract). This role is hybrid based in our Sydney Office 3 days per week with 2 days from home.

The Product Marketing & Innovation Manager will be responsible for supporting the product strategy in all product marketing-related activities, for new and existing products. This role is pivotal in driving end-to-end new product developments or improvement, from concept to launch to meet or exceed market expectations and commercial targets. You will oversee each stage of development with precision and excellence, engaging various stakeholders across the business, meeting deadlines, budget and product quality requirements.

Areas of Responsibilities:

Product Innovation and Strategy

• Implement the Product Strategy from new concepts, to target claims and brand rituals.
• Constantly innovate with market research for new product ideas to fuel the product strategy

New Product launches

• Propose and develop innovative, customer-centric, commercially relevant Product or range Concepts while creating a compelling unique selling proposition.
• Build new product brief in collaboration with key stakeholders and aligned with the product strategy and commercial objectives.
• Define Product Line-Up and Recommended Retail Price based on brand positioning and competitor benchmark
• Become the product expert, driving NPD Meetings, stakeholder engagement and partner with Project Manager to achieve timely task completion from key stakeholders
• Partner with Research & Development, Regulatory and Legal teams to achieve strong compelling range and product claims.
• Provide complete product launch book and partner with activation, education, marketing teams to ensure strong launch

Existing Product Portfolio

• Perform post-launch, quarterly and yearly qualitative and quantitative range or product analysis with internal and external data
• Become the expert of the range and category you are responsible for, leveraging insights into strong business opportunities
• Drive continuous improvement on all possible aspects: alignment to product strategy (packaging, formulation), line-up (addition, limited edition, delisting), financials (cost reduction, margin improvement), product features, or assets.

Consumer and Market Insights

• Regularly perform extensive industry, customer, markets research to nourish future product concepts
• Deep dive into market research to uncover latest consumer or industry trends
• Align with market pulse, keep a close eye on competitor activities, develop extensive knowledge on the beauty market, perform store and market visits to identify opportunities and threats

Project Management

• Lead and manage all stages of the product marketing lifecycle, from concept through launch.
• Maintain timelines, track key milestones, and manage budgets to ensure projects are delivered on time and within scope.
• Collaborate closely with both internal and external stakeholders to maximise time and achieve required milestones.
• Provide strong problem-solving skills to mitigate risks on project execution

About you:

Knowledge & Skills

Qualifications & Experience

• Master/ degree in Marketing required
• 5 years+ experience in product marketing
• Strategic thinking, ability to conceptualise, creative and innovative mindset
• Rigorous, strong attention to detail, analytical
• Strong stakeholder management and collaborative mindset
• Customer-obsessed with a proactive approach to problem-solving
• Passionate about natural beauty & cosmetics, experience in beauty or skincare is a plus
• Highly organised with the ability to manage multiple priorities
• Engaging and convincing presenter (in written and orally)
• Exceptional project, time, stakeholder management, ability to forge strong relationships across multiple teams
• Growth driven mindset
• Proficiency in Microsoft Office tools, especially Word, Excel, and PowerPoint

Benefits and Culture:

In exchange for your expertise and contribution, we offer the opportunity to play a key role in this South Australian born, international skin care brand. The role attracts a competitive salary, and access to a wide range of benefits.

• Hybrid work environment 3 days in office and 2 days from home
• Product Discounts and Treatment Discounts
• Annual Product Allowance
• Service Recognition Vouchers
• Annual Volunteer Day to give back to your community
• Flare Perks – opportunity to receive discounts with various brands
• Face to Face training programs and Online training for valuable skills, such as communication, presenting and leadership.
• Employee Assistance Program
• Great Place to Work – Engagement Survey to help us deliver a flourishing workplace.
• Annual Events to celebrate important and fun dates such as International Women's Day, International Self Care Day, Harmony Day, Monthly Birthdays etc.
• Quarterly Mindset and Behaviour Awards to foster our passionate and collaborative Culture

We value work-life balance and support our employees to maintain a strong sense of personal wellbeing. In addition, we are committed to providing opportunities for our staff to grow and develop both personally and professionally, and our goal is to promote talent from within.

At Jurlique our mindsets and the behaviours that demonstrate them, are the key to our success as individuals and as a business. They define HOW we do what we do, and ensure we bring the best version of ourselves to work each day.

Better outcomes together - Make it happen - Do what's right

If you would like to learn more about us at Jurlique, please visit

Come for Nature, Stay to Flourish.