Marketing Director
4 days ago
About the Company
Our client is a high-growth, private equity-backed organisation headquartered in Sydney, with a rapidly expanding portfolio of B2C businesses across Australia. Following an aggressive acquisition strategy our client has created this newly established role of Marketing Director.
This is a mission-driven business with ambitious growth targets, backed by experienced Private Equity and led by a values-driven leadership team.
About the Role
This newly created Marketing Director role offers a rare opportunity to build a marketing function from the ground up, starting with hands-on implementation in early acquisitions, then scaling systems, playbooks, and frameworks across the broader group. You'll be responsible for designing and deploying a scalable, data-led marketing playbook focused on customer acquisition, digital performance, and conversion, helping each operating company lift performance while respecting their unique brand and market context. You'll work closely with senior leadership across Operations, Integration, Finance, and People.
Key Responsibilities
- Develop and implement a repeatable local marketing playbook that supports customer acquisition and brand growth across decentralised B2C service businesses.
- Lead hands-on marketing execution in the first wave of portfolio companies, including digital performance, SEO, paid media, CRM, and conversion rate optimisation.
- Conduct marketing audits and establish attribution models.
- Deploy and integrate key marketing systems and tools to drive full-funnel visibility and decision-making.
- Set up dashboards, business reviews, vendor scorecards, team cadences to embed marketing into the operating system.
- Build strong relationships with local business leaders, understanding what's working and guiding uplift without taking over their voice or ownership.
Skills and Experience
- Proven success leading marketing in multi-location, B2C services, ideally with sales environments with short sales cycles.
- Deep expertise in digital acquisition, customer journey design, and local market penetration.
- Strong grasp of demand generation metrics and direct influence on P&L.
- Experience designing scalable CRM/lifecycle programs, conversion rate optimisation strategies, and attribution models.
- Demonstrated ability to build and scale marketing capability across a portfolio or decentralised structure.
- High EQ and humility, able to build trust quickly with local leaders and support them.
- A pragmatic, hands-on leader with the ability to operate in a fast-moving, sometimes ambiguous environment.
As part of a structured executive search process, candidates should expect four or more interview stages, including a case study component.
If you're interested in this opportunity and feel you're the right fit please click "apply" or contact Charlotte at
About Allura PartnersAllura Partners was founded to support private equity firms by placing C-Suites to lead, transform, and scale portfolio companies. Today, in addition to our proven private equity specialisation, we've become a trusted partner for major ASX-listed and private enterprises in Australia, offering executive search, recruitment, and business transformation. Known for integrity, reliability, and results, our expertise spans Executive Search, Accounting & Finance, Transformation & Change, and Technology & Digital. We connect businesses and top-tier talent, exceeding expectations and driving lasting impact.
-
Marketing Director
6 days ago
Sydney, New South Wales, Australia Horizon Edge Marketing Full time $120,000 - $180,000 per yearJob Type: Full-TimeWorkplace: HybridSalary: $160,000 plus superApplications close: 2nd NovemberAbout Horizon Edge MarketingAt Horizon Edge Marketing, we help businesses achieve absolute authority in their industry through cutting-edge digital strategies engineered for the age of AI.We're a team of innovators and we're looking for a Marketing Director who...
-
Digital Marketing Unpaid Internship
6 days ago
Sydney, New South Wales, Australia Digital Marketing Tribe Full time $40,000 - $60,000 per yearAttention Marketing Students & GraduatesDigital Marketing Tribe is bringing our internship program to Sydney in our city locationIf you are serious about a career in digital marketing in the second half of 2025 this is one of the best opportunities you will have.⠀We have an incredible track record of previous interns gaining full-time positions in digital...
-
Market Development Director
19 hours ago
Sydney, New South Wales, Australia USANA Health Sciences Full time $120,000 - $180,000 per yearDescriptionWho We Are Looking ForWe are looking for a strategic and results-driven individual to join our team as the Market Development Director. In this role, you will be responsible for driving market growth and development strategies in alignment with the company's overall direction. You will lead the development and execution of initiatives that...
-
Global Acquisition Marketing Director
4 days ago
Sydney, New South Wales, Australia TMGM Full time $200,000 - $250,000 per yearAbout TMGMTMGM is a global leader in online trading, providing clients with access to CFDs, Crypto, and FX markets through innovative technology and a client-centric approach. With ambitious growth aspirations and a presence across key regions, TMGM is committed to expanding its brand and client base worldwide, leveraging strategic partnerships and a strong...
-
Executive Director Marketing
2 weeks ago
Sydney, New South Wales, Australia Destination NSW Full time $314,781 - $352,200 per yearPlay a key role in delivering the 2035 Visitor Economy Strategy for NSWSenior Executive Band 2, total remuneration package between $314,781 and $352,200Ongoing role based at The Rocks, Sydney CBDDestination NSW is the lead agency driving the growth of the visitor economy in NSW, championing Sydney and regional destinations through strategic research, policy,...
-
Director of Marketing Operations
2 weeks ago
Sydney, New South Wales, Australia UpGuard Full time $120,000 - $180,000 per yearWho are we? UpGuard's mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive...
-
Product Marketing Director
13 hours ago
Sydney, New South Wales, Australia Harrison Full time $120,000 - $180,000 per yearWhy join us? Do work that matters.We're pioneering AI technologies that help raise the standard of healthcare for millions of people every day. Well-funded and global, backed by world-class investorsincluding Aware Super, Blackbird Ventures, Skip Capital and Horizons Ventures. 's total capital raised to date exceeds US$240 million.Work with a bunch of...
-
Senior Director, Market Modelling
2 weeks ago
Sydney, New South Wales, Australia FTI Consulting Full time $180,000 - $250,000 per yearAbout The RoleFTI Consulting is home to one of the world's leading independent economic and financial consulting practices, helping clients understand today's economic, financial and regulatory opportunities and challenges. We are seeking a Senior Director to support FTI Consulting's Renewables and Energy Transition team with market modelling capability. The...
-
Product Marketing Director
2 weeks ago
Sydney, New South Wales, Australia Harrison Full time $104,000 - $240,000 per yearLocationSydneyEmployment TypeFull timeLocation TypeRemoteDepartmentCustomer & CommercialCommercialProduct MarketingWhy join us?Do work that matters. We're pioneering AI technologies that help raise the standard of healthcare for millions of people every day.Well-funded and global, backed by world-class investors including Aware Super, Blackbird Ventures,...
-
Sales & Marketing Director
1 week ago
Sydney, New South Wales, Australia Johnson & Johnson Innovative Medicine Full time $120,000 - $250,000 per yearAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to...