Performance Marketing Lead

Drive is Australia's leading automotive destination, whose purpose is to help Australians discover the joy of finding and driving their perfect car. Backed by Nine Entertainment Co.,   our digital platform educates consumers and connects buyers to the right cars and driving experiences. At the centre of this experience is Drive's Marketplace, where buyers are  presented with quality vehicles from handpicked dealers.

We are a driven and forward-thinking team that is passionate about the automotive industry. Culturally, we strive to inject equal doses of creativity, smart knowledge, and fun into everything we touch.

As Performance Marketing Lead, you'll lead the hands-on strategy development and execution of paid digital media campaigns that drive user acquisition, engagement, and lead generation to deliver ongoing success for our Marketplace services, helping everyday consumers buy or sell their next car.

This pivotal role also shapes Drive's broader growth, as you'll develop structured experimentation roadmaps and provide data-backed strategic insights to optimise marketing investments and stay on top of the latest trends and innovations in performance marketing.

Day to day you will:

• Develop and optimse full-funnel performance marketing strategies across Google, Meta, Bing, and Nine networks (including retargeting).

• Own and deliver on core performance KPIs (CPLs, CPAs, CPCs, Conversions).

• Collaborate with external media agencies and internal stakeholders (Product, Marketing, Finance, Marketplace) for campaign planning, execution, and optimisation

• Manage budget forecasting across all channels and product types.

• Build and maintain reporting dashboards using GA4, Looker Studio, and other analytics/attribution tools.

• Manage conversion tracking and tag implementation (Meta Pixel, GTM, Google Ads) for accurate attribution.

• Drive asset optimisation through briefing, feedback, and testing with creative teams.

• Monitor market trends and emerging tools to test new platforms and strategies for performance upside.

What you'll bring:

• 3 to 5+ years of hands-on experience in performance marketing, with a proven track record managing paid acquisition campaigns across key paid plaforms such as Meta and Google.

• Mastery of digital marketing and analytics toolkits, including GA4, Google Ads, Meta Ads Manager, Microsoft Bing, Looker Studio, Google Tag Manager, and Microsoft Excel.

• Deep understanding and application of performance marketing methodologies, including multivariate testing, full-funnel targeting, incremental lift studies, and campaign lifecycle management.

• Well-rounded knowledge across performance media channels: search (SEM), paid social, programmatic, app store advertising, and affiliate ecosystems.

• Strong commercial acumen with the ability to manage budgets, hit performance targets, and execute flawlessly at scale.

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team. 

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.