Digital Performance Marketing Lead

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $180,000
Job Title

Senior Marketing Manager

The role of the Senior Marketing Manager involves driving demand generation and commercial growth through brand-led marketing. The ideal candidate will lead integrated campaigns across ATL, digital, and performance channels to deliver measurable outcomes aligned with business priorities.

This is a senior leadership position within the Marketing and Digital team responsible for overseeing campaign performance reporting and providing insights to optimize channel mix, marketing efficiency, and ROI.

Key responsibilities include leading thought leadership and content-led marketing strategies, championing the role of brand in fueling performance, and ensuring brand consistency across all touchpoints.

The successful candidate will collaborate cross-functionally with Sales, Product, Finance, Legal, IT, and external agencies to deliver high-impact programs that generate demand, enhance partner engagement, and contribute to commercial growth.

Required Skills & Qualifications
  • 8 years' experience in marketing roles, ideally within Telco, Technology, Financial Services, Insurance, or Energy industries and partially/totally on B2B market.
  • Proven track record of delivering digital-first, commercially accountable campaigns that drive measurable sales, demand generation, and ROI.
  • Full-funnel marketing expertise — with an appreciation of how brand drives performance.
  • Strong analytical capability with experience in ROI modelling, attribution, and funnel optimisation.
  • Tertiary qualifications in Marketing, Digital, Communications, or a related field.
Benefits
  • Flexible hybrid way of working (from home and office)
  • 'Stay Connected Mobile' – Access to a free mobile plan
  • 'Stay Connected NBN' – Access to a free NBN 100 plan
  • 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
Others

Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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