Customer Marketing Lead

1 day ago

Sydney, New South Wales, Australia Xero Full time $120,000 - $140,000 per year

Our Purpose

At Xero, we're here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world.

How you'll make an impact

As one of our regional Customer Marketing Leads, you'll serve in a dual capacity: developing the global strategy for Accounting Bookkeeping (AB) advisory boards and executing local programs for both AB and Small Business (SB) segments in your region. You'll be responsible for transforming our advisory boards from feedback channels into strategic assets that influence product strategy and generate authentic advocacy, while ensuring board members receive significant value from their participation.

What You'll Do

- Design a Global Strategy: You'll design the comprehensive, scalable strategy for our AB advisory boards across the US, UK, and ANZ,creating a consistent framework for selection, engagement, and management.

- Lead Regional Execution: You'll manage the day-to-day of the advisory boards in your region, from selecting members to planning and facilitating compelling workshops that deliver value to everyone involved.

- Build a Thriving Community: You'll build strong, lasting relationships with board members and manage our active Slack channels to keep the community engaged between meetings.

- Be a Cross-Functional Partner: You'll work closely with internal product, marketing, and leadership teams to ensure customer insights are shared and influence strategic decisions. You'll break down silos and remind everyone we're working toward a shared goal.

What You'll Bring With You

We're looking for someone who is a strategic thinker, a natural community-builder, and an incredible facilitator.

- Proven Experience: You have extensive experience in marketing or customer advocacy , with a proven track record of developing and managing successful customer advisory programs.

- Exceptional Facilitation: You have excellent skills in leading productive discussions among diverse groups.

- Compelling Communication: You can deliver complex information in a polished, precise, and compelling way.

- Community Management: You have experience managing online communities (like Slack) and driving digital engagement.

- Business Acumen: You have a strong understanding of B2B marketing (SaaS, accounting, or financial services experience is a big plus) and a data-driven approach to measuring ROI.

- Global Mindset: You're comfortable working in a global matrix organisation, balancing global consistency with regional needs.

Why work at Xero?

We're a team that values making it human and making it together. We care personally and challenge respectfully , and we collaborate to create a positive impact. If you want to be part of a team that dreams big and loves its customers, we'd love to hear from you.

Why Xero? 

Offering very generous paid leave to use however you'd like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you'll do the best work of your life at Xero.

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