Social Media Lead

1 week ago

Sydney, New South Wales, Australia Randstad - Sales & Marketing Full time

Are you a Senior Social Media prodessional looking for a new opportunity? I'm partnering with a global leader in entertainment and digital streaming who are looking for an exceptional and visionary Social Media Lead to build and execute innovative social media programs for their Australia and New Zealand audience.

If you are passionate about movies and series, thrive on data-driven strategy, and have a proven track record of growing social channels and building loyal communities, this is your next career-defining move.

Please note this role is a 12 month contract position*

What You'll Be Doing

As the Social Media Lead for the ANZ region, you will own the social strategy end-to-end for the local social accounts, driving consistent brand positioning and measurable growth.

  • Lead Strategy & Growth: Develop and launch the overarching social media strategy for the ANZ accounts to significantly grow audience and build vibrant online communities.
  • Editorial Ownership: Own all social content decisions-from long-term campaign planning to day-to-day editorial calls, ensuring a consistent and engaging brand voice.
  • Content Innovation: Oversee creative ideation and development to deliver innovative, best-in-class always-on social content across all major platforms (TikTok, Instagram, Facebook, X, YouTube, and emerging ones).
  • Cross-Functional Collaboration: Work closely with internal teams (Brand, Creative, Public Relations) and manage external social media and influencer agencies to champion social-first ideas and execute integrated global activations.
  • Performance & Insight: Define clear goals and performance metrics; monitor, analyse data, and continuously iterate on strategy and creative to ensure maximum effectiveness. You'll present plans and results regularly to senior leadership.

Essential Skills & Experience

  • 6+ years of relevant experience in social marketing, including creative development and editorial leadership.
  • Demonstrated success in generating and executing large-scale social media campaigns across diverse digital platforms, with a clear track record of growing audiences and delivering on engagement metrics.
  • Ability to develop strategy from scratch, defining customer-centric campaign goals and driving insights-driven decisions.
  • Exceptional project management skills and experience managing multiple social channels simultaneously while maintaining brand efficiency.
  • Proven ability to collaborate effectively with internal stakeholders and manage external social/digital agencies.
Highly Regarded Attributes
  • A background or deep passion for the entertainment industry (TV and film).
  • Strong analytic and quantitative skills; comfortable using data to develop, measure, and refine marketing programs.
  • Experience launching and/or directly managing social accounts with over 1MM social followers.
  • Proven ability to influence and communicate effectively with senior executives and champion new ideas.

Does this sound like a role you would be interested in? If so please click Apply Now Or email your cv to


At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

  • Social Media Manager

    1 week ago

    Sydney, New South Wales, Australia The Modern Day Social Full time

    Job descriptionWe're Hiring Social Media Manager (Full-time) Sydney BasedHey there, future MDS team member We're on the lookout for a Sydney-based Social Media Manager to join our team at The Modern Day Social a luxury social media agency working with some of Australia's biggest haircare brands (including Original Mineral O&M) and international hair and...

  • Lead Social Media Advisor

    1 week ago

    Sydney, New South Wales, Australia myCareer - NSW Government Full time $129,464 - $142,665

    Senior Social Media Advisor –Customer ResponseTemporary role 6 months plus full-time (35 hours per week) Clerk Grade 9/10 base salary $129,464 - $142,665 + superWork with a dedicated team committed to delivering exceptional customer experience and impactful resultsLead a small team of social media customer response specialists. Support customers with...

  • Social Media Team Lead

    2 days ago

    Sydney, New South Wales, Australia Roster Full time

    Roster manages the hiring process for the top global creators and brands. Totem Network, a multi-channel media powerhouse producing high-energy entertainment, automotive, true crime, and lifestyle content, is looking for a Social Media Team Lead to drive growth across their portfolio during a 6-month maternity leave cover. We're helping them fill this...

  • Social Media

    1 week ago

    Sydney, New South Wales, Australia Allura Partners Full time

    About the company Our client is a highly established organisation in the home and building sector. With a strong national footprint a the business is continuing to strengthen its brand presence and evolve its digital strategy. You'll join a collaborative and supportive environment that values creativity, innovation and high-quality marketing execution. ...

  • Social Media

    7 days ago

    Sydney, New South Wales, Australia Primal Zone Full time

    Social Media & Content Advisor (Full-Time)Location: Australia or Remote (must align with AU & Dubai time zones)Employment Type: Full-TimeSalary: Competitive, based on experienceBrands: Primal Zone Australia | Primal Zone Dubai | Founder Personal Brands | Modern FemaleAbout the BusinessWe are a fast-growing health and performance group operating across...

  • Social Media Manager

    1 week ago

    Sydney, New South Wales, Australia Vitaco Full time

    Your OpportunityThis is your chance to take ownership of some of Australia's most exciting brands: Musashi, Athena, Nutra-Life and Healtheries, and shape how they show up on social media.As Social Media Manager, you'll lead the day-to-day execution of our Australian brand channels, while also helping bring Musashi into the US market. You'll plan and execute...

  • Social Media Manager

    1 week ago

    Sydney, New South Wales, Australia Vitaco Group Full time

    Your OpportunityThis is your chance to take ownership of some of Australia's most exciting brands: Musashi, Athena, Nutra-Life and Healtheries, and shape how they show up on social media.As Social Media Manager, you'll lead the day-to-day execution of our Australian brand channels, while also helping bring Musashi into the US market. You'll plan and execute...

  • Social Media Manager

    6 days ago

    Sydney, New South Wales, Australia ECONORTH LIMITED Full time

    Role DescriptionThis is a full-time hybrid role for a Social Media Manager. The Social Media Manager will be responsible for developing and executing social media marketing strategies to enhance brand presence and engagement across various platforms. Key tasks include creating and curating content, implementing social media optimization (SMO) practices, and...

  • Social Creative

    1 week ago

    Sydney, New South Wales, Australia We Are Social Full time

    We're looking for a culturally-connected Social Creative to lead social-first creative across major global and Australian brands. This is a hands-on leadership role that offers the opportunity to shape and deliver integrated, platform-native campaigns for one of Australia's biggest retailers, alongside other high-profile brands.You bring more than just...

  • Social Media Coordinator

    1 week ago

    Sydney, New South Wales, Australia Bright OS Full time

    Company DescriptionBright is the world's 1st all-in-one health app. Designed and developed in Sydney, Australia, Bright combines personalised meal logging, sleep tracking, heart monitoring, and more into a seamless and science-backed solution. Having launched just a year ago, Bright OS has over 50K users, was nominated for Best Mobile App of the Year and has...