Social Media Lead

20 hours ago

Sydney, New South Wales, Australia Randstad - Sales & Marketing Full time $80,000 - $120,000 per year

Are you a Senior Social Media prodessional looking for a new opportunity? I'm partnering with a global leader in entertainment and digital streaming who are looking for an exceptional and visionary Social Media Lead to build and execute innovative social media programs for their Australia and New Zealand audience.

If you are passionate about movies and series, thrive on data-driven strategy, and have a proven track record of growing social channels and building loyal communities, this is your next career-defining move.

Please note this role is a 12 month contract position*

What You'll Be Doing

As the Social Media Lead for the ANZ region, you will own the social strategy end-to-end for the local social accounts, driving consistent brand positioning and measurable growth.

  • Lead Strategy & Growth: Develop and launch the overarching social media strategy for the ANZ accounts to significantly grow audience and build vibrant online communities.
  • Editorial Ownership: Own all social content decisions-from long-term campaign planning to day-to-day editorial calls, ensuring a consistent and engaging brand voice.
  • Content Innovation: Oversee creative ideation and development to deliver innovative, best-in-class always-on social content across all major platforms (TikTok, Instagram, Facebook, X, YouTube, and emerging ones).
  • Cross-Functional Collaboration: Work closely with internal teams (Brand, Creative, Public Relations) and manage external social media and influencer agencies to champion social-first ideas and execute integrated global activations.
  • Performance & Insight: Define clear goals and performance metrics; monitor, analyse data, and continuously iterate on strategy and creative to ensure maximum effectiveness. You'll present plans and results regularly to senior leadership.

Essential Skills & Experience

  • 6+ years of relevant experience in social marketing, including creative development and editorial leadership.
  • Demonstrated success in generating and executing large-scale social media campaigns across diverse digital platforms, with a clear track record of growing audiences and delivering on engagement metrics.
  • Ability to develop strategy from scratch, defining customer-centric campaign goals and driving insights-driven decisions.
  • Exceptional project management skills and experience managing multiple social channels simultaneously while maintaining brand efficiency.
  • Proven ability to collaborate effectively with internal stakeholders and manage external social/digital agencies.
Highly Regarded Attributes
  • A background or deep passion for the entertainment industry (TV and film).
  • Strong analytic and quantitative skills; comfortable using data to develop, measure, and refine marketing programs.
  • Experience launching and/or directly managing social accounts with over 1MM social followers.
  • Proven ability to influence and communicate effectively with senior executives and champion new ideas.

Does this sound like a role you would be interested in? If so please click Apply Now Or email your cv to


At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

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