Marketing Specialist

4 days ago

Sydney NSW, Australia Chat Thai CBD Pty Ltd Full time $60,000 - $90,000 per year

Marketing Specialist (Full-Time)

Chat Thai Restaurant Group is one of Sydney's most recognised names in authentic Thai dining, with multiple venues across the city. We are seeking a passionate and analytical Marketing Specialist to join our team and help drive our brand growth across both digital and in-store channels.

This role combines creativity and strategy — ideal for someone who enjoys storytelling, data analysis, and bringing vibrant Thai food culture to life.

Key Responsibilities

1. Data Analysis and Reporting

  • Collect and analyse data from multiple marketing channels, including social media, digital platforms, in-store activities, and CRM systems.
  • Develop clear reports and dashboards to track KPIs and measure campaign success.

2. Campaign Creation and Management

  • Plan, execute, and manage marketing campaigns across digital, social media, and in-store channels.
  • Collaborate with the creative and operations teams to ensure campaigns align with Chat Thai's brand direction and objectives.
  • Monitor and optimise campaign performance to maximise results and ROI.

3. Social Media Management

  • Oversee Chat Thai's social media platforms to ensure engaging, consistent, and on-brand content.
  • Manage content creation using in-house resources and outsourced vendors.
  • Coordinate with restaurant teams and partners to ensure timely delivery of campaigns.
  • Track engagement and analytics to evaluate campaign effectiveness.
  • Stay across food and culture trends to create relevant and engaging posts.

4. Market Research

  • Analyse market trends, customer behaviour, and competitor activity to inform marketing strategies.
  • Identify opportunities to reach new audiences and strengthen Chat Thai's position as Sydney's leading Thai restaurant group.

5. In-Store Marketing

  • Work with restaurant managers to design and execute impactful in-store promotions and campaigns.
  • Evaluate results and provide data-driven insights for future improvements.

6. CRM Management

  • Manage CRM platforms (e.g. Marsello) to track customer engagement and segmentation.
  • Design and launch targeted campaigns to boost loyalty and repeat visits.
  • Analyse CRM campaign performance and recommend enhancements.

7. Collaboration and Communication

  • Collaborate with marketing, operations, and product teams to ensure brand consistency across all channels.
  • Present campaign insights and performance reports to management in a clear, actionable format.

8. Data Management

  • Maintain accurate and up-to-date marketing databases.
  • Use tools such as Google Analytics, Meta Business Suite, and Tableau (or similar) to interpret and visualise marketing data.

About You

  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 1–2 years of experience in marketing or data-driven roles.
  • Strong understanding of digital marketing, social media, and CRM systems.
  • Excellent analytical and communication skills.
  • Hands-on, creative mindset with a strong eye for detail.
  • Nice to have: Thai language skills and cultural understanding are highly valued.

Benefits

  • Competitive salary and opportunities for long-term career growth.
  • Work across a group of well-established restaurants with a strong brand reputation.
  • Exposure to modern digital tools.
  • Supportive and collaborative team environment.
  • Staff dining benefits and access to exclusive team events.

Job Type: Full-time

Pay: From $60,000.00 per year

Work Location: In person

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