Marketing Specialist

Company Description

Let's create a more sociable future together

At Endeavour, we're totally into what we do. With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it's what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you

Job Description

• Bring your passion and feel the energy
• Join a dynamic and creative marketing team, working across the disciplines of Digital Marketing
• If you're someone with a passion for drinks and a thirst for knowledge, there's always something ahead for you here

We pride ourselves on being a team of commercial digital marketers that drive innovation and business results.

We care deeply about our team and focus on providing the right level of training and support to nurture and grow them into Australia's most innovative and inspiring digital marketers.

The Marketing Specialist - CRM & Lifecycle will be responsible for the development and execution of multi-channel campaigns, from concept to execution. Partnering closely with eComm and other marketing teams on end to end campaign planning, the focus of the channel will be across email, push notifications, and SMS.

The role will primarily sit with the BWS CRM team, however there will be opportunities to work across other brands in our Endeavour Group portfolio depending on workloads and Group priorities.

You will be responsible for campaign planning and the day to day execution to drive traffic, optimise conversion and engagement, customer advocacy, and achieve financial and customer targets.

Sound good? Read on.

Here is a taste of what you can expect in this role:

• Manage the end to end development and execution of the business as usual CRM calendar in collaboration with marketing, ecommerce, product, and data teams whilst keeping the customer's journey top of mind
• Brief each campaign to an external agency for design and creation.
• Continuously test and optimise CRM campaigns, to derive insights into customer segment behaviour and maximise engagement and conversion along with building audiences using core customer attributes in Responsys and Amperity
• Foster strong relationships across marketing, creative, ecommerce, technology, merchandise and operations team members to support the channel strategy
• In collaboration with the CRM Marketing Manager, utilise the Oracle Responsys platform to develop innovative dynamic content, lifecycle trigger programs, and campaigns across different direct comms channels
• Track, report and analyse campaign performance data to provide regular reporting to the business
  Develop and present CRM decks using channel and customer analysis to the wider BWS business and marketing team

Qualifications

Now let's talk about you:

• Proven experience in data-driven marketing, 5+ years digital marketing experience
• CRM and automation marketing experience - preferably utilising Responsys
• Extensive experience in running A/B and multivariate testing
• Experience with HTML would be a plus
• A keen eye for creative details
• Outstanding attention to detail with a strong commercial acumen
• Experience writing briefs and communicating clear expectations to external agencies
• Exceptional stakeholder management skills, with the ability to adapt your style to varying needs.
• Excellent written and verbal communication skills
• Passion for the drinks industry
• A team player who is a natural problem solver that enjoys using data to tell a story

The benefits are good too

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days
• Your health and wellbeing is your most important asset, and as one of our valued team members, it's our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We're all about creating a more sociable future - for our customers and each other. If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.

You can learn more about working with us on LinkedIn or at

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup