Digital Marketing Specialist

31 minutes ago

Sydney, New South Wales, Australia Sharp & Carter Sales and Marketing Full time $80,000 - $120,000 per year

ABOUT THE ROLE

The Digital Marketing Specialist is responsible for strengthening online presence and driving customer acquisition through data-driven, technology-enabled marketing.

The role leads the website redesign, enhances SEO and analytics performance, manages paid media campaigns, and integrates AI-driven functionality to optimise digital engagement.

It combines technical capability, strategic thinking, and collaboration to elevate brand visibility and deliver measurable business growth.

DUTIESWebsite & Digital Experience

  • Execute and manage website redesign to improve UX, navigation, and conversion pathways for customers.
  • Oversee CMS management; ensuring content, structure, and integrations support business objectives.
  • Implement AI-powered features such as content personalisation, chatbot functionality to enhance engagement.

SEO and Content Optimisation

  • Develop and execute SEO strategies to increase organic visibility
  • Conduct technical SEO audits, improve site architecture and optimise landing pages
  • Develop a structured website content program to improve visibility and brand recognition amongst prospective and current customers.
  • Partner with marketing teams to ensure content aligns with priorities and business goals.

Analytics & Insights

  • Manage analytics tracking using Google Analytics (GA4), Tag Manager, and dashboards to monitor traffic, conversions and lead generation.
  • Provide actionable insights and recommendations to optimise website and campaign performance.
  • Ensure best-practice data governance and accurate tracking of both B2B and B2C marketing activity.
  • Use customer research, market insights, and competitive analysis to inform multi-channel campaign strategies and audience segmentation.

Performance Campaigns

  • Plan, execute, and optimise paid campaigns across Google, LinkedIn, and social platforms to drive qualified leads and applications.
  • Continuously test creative, targeting, and bidding strategies to maximise ROI and reduce cost per lead.
  • Analyse campaign performance, identify trends, and apply learnings to improve conversion outcomes.
  • Collaborate with internal teams to ensure marketing initiatives align with business objectives and deliver measurable results.

AI & Emerging Technology

  • Utilise LLM-based tools (e.g. Copilot, Claude) for scalable content creation, ad copy testing, and keyword optimisation.
  • Explore new AI solutions to support automation, personalisation, and enablement.
  • Stay across digital, AI, and recruitment technology trends to identify innovation opportunities.

SKILLS & EXPERIENCE

  • 4+ years' experience in digital marketing within professional services, or B2B/B2C service environments preferred, but not essential
  • Proven success in website optimisation, SEO, analytics, and paid campaign management.
  • Proficient in CMS platforms (WordPress, AEM, Drupal, Access Volcanic, or similar).
  • Skilled in Google Analytics (GA4), Google Tag Manager, Google Ads, LinkedIn Campaign Manager, and SEMrush (or equivalent).
  • Experience using AI tools or an openness to learn
  • Strong analytical and communication skills with the ability to translate insights into strategy.
  • Excellent stakeholder management and project delivery capability.

WHAT'S ON OFFER

You will have the opportunity to join an industry leading services company. With an amazing team culture and company perks, this is a genuine opportunity to make a significant impact in a high growth and successful company.

HOW TO APPLYClick APPLY or email your CV to

  • Digital Marketing Unpaid Internship

    2 weeks ago

    Sydney, New South Wales, Australia Digital Marketing Tribe Full time $40,000 - $60,000 per year

    Attention Marketing Students & GraduatesDigital Marketing Tribe is bringing our internship program to Sydney in our city locationIf you are serious about a career in digital marketing in the second half of 2025 this is one of the best opportunities you will have.⠀We have an incredible track record of previous interns gaining full-time positions in digital...

  • Digital Marketing Specialist

    1 week ago

    Sydney, New South Wales, Australia DIGITal ADCAA Full time $40,000 - $90,000 per year

    The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.ResponsibilitiesManeuver digital marketing campaigns through all areas of the project life cycleClearly understand and implement...

  • Digital Marketing Strategist

    4 hours ago

    Sydney, New South Wales, Australia DNM Digital Full time $60,000 - $120,000 per year

    Job Title:Digital Marketing Strategist Location:Sydney, Australia (Hybrid options available) Salary:Up To $90,000 + Super + Uncapped Commissions We Offer:Up to $90,000 salary excluding super (can be flexible depending on the candidate)Commission structure$1,000 training budget per yearPaid birthday leaveMonthly team lunchesQuarterly team eventsHybrid WFH set...

  • Digital Marketing – HubSpot Implementation

    6 days ago

    Sydney, New South Wales, Australia Digital Stand Full time

    The RoleWe are seeking a Digital Marketing / HubSpot Specialist for a full-time position. In this role, you'll be responsible for setting up, configuring, and optimising the HubSpot CRM and marketing automation to drive client success. You'll work closely with our team and clients to ensure seamless execution of HubSpot-based strategies.Key...

  • Digital Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia EPHealthcare Full time $80,000 - $120,000 per year

    The CompanyOur client is a well-respected European pharmaceutical/cosmeceutical company, they have a range of exciting products that are highly regarded by Specialists and customers in the facial aesthetic arena.Currently in a growth phase with a strong presence already in the Australian market, this global, innovative and forward-thinking aesthetics company...

  • Digital Marketing Specialist

    6 days ago

    Sydney, New South Wales, Australia 117a4638-d28b-4010-87e8-57ed613507ef Full time $60,000 - $90,000 per year

    About NorditechNorditech is an established Australian company providing environmental monitoring and technology solutions across major infrastructure and industrial sectors.We deliver advanced environmental monitoring systems, data management solutions, and maintenance services that help our clients meet regulatory and operational requirements with...

  • Freelance Performance Marketing Specialist

    2 days ago

    Sydney, New South Wales, Australia Digital Full time $60,000 - $120,000 per year

    Hire Digital is seeking aFreelance Performance Marketing Specialistto manage and optimize paid media campaigns across LinkedIn, Google, and Meta platforms for a client in the healthcare sector. The ideal candidate is Sydney-based and understands the nuances of AHPRA-compliant advertising to ensure ethical, regulatory-compliant messaging.ResponsibilitiesPlan,...

  • Digital Marketing Specialist

    2 weeks ago

    Sydney, New South Wales, Australia eGuarantee Full time $60,000 - $100,000 per year

    Job Description:Digital Marketing SpecialistPermanent full-time positionBe part of a fast-growing, award-winning start-up companyBased in Sydney CBD, right by Wynyard Station with flexi working available.The Role:We are seeking a newly created role for aDigital Marketing Specialist,reporting to our Head of Marketing. Your goal is to own the digital ecosystem...

  • Marketing Automation Specialist

    6 days ago

    Sydney, New South Wales, Australia Digital Full time $90,000 - $120,000 per year

    We are seeking aMarketing Automation Specialist (Contract, Remote)to support our client's APAC marketing operations. The ideal candidate will have hands-on expertise in Marketo and Salesforce, with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless...

  • Digital Marketing Performance Specialist

    7 hours ago

    Sydney, New South Wales, Australia South America Tours Pty Ltd Full time $80,000 - $120,000 per year

    Digital Performance Specialist – Drive Growth Across Our Boutique Travel BrandsFull-Time | Work From Home | Passion for Travel + Digital MarketingAre you a proactive digital all-rounder who loves turning strategy into measurable results?Join our close-knit, fast-growing travel company and take the lead in shaping the online performance of three distinctive...