Digital Marketing Manager

At Contour, we're reshaping education, one student at a time. 

Born from the frustration of students who knew the system could be better, we set out to build what we once wished existed: tutoring that actually works. Not generic classes. Not recycled notes. Not overpriced, overcrowded rooms with an out-of-touch teacher who couldn't relate. But a complete ecosystem of tutoring, resources, and support, meticulously designed to help every student reach their full potential. 

Since 2020, over 10,000+ students have trusted Contour to guide their academic journey, and we've grown to over 300+ team members. We've produced hundreds of 99+ ATARs, tutored the World-Record UCAT scorer, and placed more students into medical school than any school in Australia. 

Our growth is a testament to the simple philosophy: Put the student first, always. Everything we design, from our world-class tutor-training programs to our purpose-built campuses, exists to help students master content faster, perform with confidence, and even rekindle the joy of learning. 

Contour is a group of three brands united by one goal: to give every student the best chance to achieve their full potential:

• Contour Education: Reshaping how students master their high school subjects with small-group tutoring, structured resources, and 1-on-1 support across Maths, Science, and English.
• Contour Medprep: Reshaping medical preparation with a proven, step-by-step pathway through the UCAT, interviews, and admissions, led by a team of 100+ medical students. 
• Contour TestPrep: Reshaping test preparation, starting with the selective entry exam, through rigorous tutoring, mock exams, and data-driven feedback to give students a decisive advantage. 

This is Contour. Built by students, for students.

As our Digital Marketing Manager, you will be the engine room of our growth, working closely with the Head of Marketing to execute a world-class strategy.

• Manage & Optimise Performance Channels: Take full ownership of our paid media budgets across Google Ads, Meta Ads, and other platforms. You'll build, manage, and relentlessly optimise campaigns to drive student enrolments at target CPA/CPL.
• Drive Our SEO & Content Strategy: Develop and execute a comprehensive SEO strategy to dominate search rankings for key terms. You'll work on everything from technical SEO and keyword research to content planning and link building.
• Analyse & Report on Performance: Live in the data. You will track, analyse, and report on all digital marketing KPIs, providing actionable insights and clear performance updates to the Head of Marketing and the wider leadership team.
• Run A/B Tests & Experiments: Champion a culture of continuous improvement by constantly testing ad copy, landing pages, creative, and channel mix to unlock new opportunities for growth.
• Build and Lead the Digital Marketing Team: Digital is the biggest part of our marketing, and you will be at the heart of it. You will lead and grow a team of digital marketers, starting with a Digital Marketing Specialist reporting directly into you, with the scope to expand the team as we scale.
• Collaborate on Go-To-Market Campaigns: Be the digital execution lead for new campus launches, annual program intakes, and new product offerings, ensuring a powerful and coordinated online launch.

• A Hands-On Performance Marketing Guru: You have 5+ years of deep, in-the-weeds experience managing large-scale B2C performance marketing campaigns, with a proven track record of hitting ambitious growth targets.
• An Emerging People Leader: While you love being a practitioner, you also have experience leading and mentoring junior marketers. You know how to get the best out of a team and enjoy helping others develop their skills.
• A Technical SEO & Content Strategist: You understand what it takes to win in organic search and can craft a strategy that delivers long-term results.
• A Data Storyteller: You are highly analytical and proficient with tools like Google Analytics, SEMrush, and data visualisation platforms. You can dig into the numbers to find the 'why' and present it clearly.
• An Automation Whiz: You have hands-on experience with marketing automation platforms (e.g., HubSpot, ActiveCampaign, MailChimp) and know how to build effective lead nurturing systems.
• A Proactive Problem-Solver: You don't wait to be told what to do. You see opportunities for improvement and take the initiative to test and implement new ideas.
• A Strong Collaborator: You communicate effectively and enjoy working within a team to bring integrated marketing campaigns to life.
• Bonus Points: Experience in education, high-growth startups, or franchise models.

• High Impact: This isn't a "keep the lights on" role. You will be a key driver of our national growth story, with your work directly impacting thousands of students and families.
• Ownership & Autonomy: You'll have the freedom and trust to manage your channels and campaigns, with the full backing and strategic guidance of the leadership team.
• Clear Path for Growth: This is a pivotal role with significant growth opportunities. Excel here, and you'll be on a clear trajectory towards more senior roles.
• Competitive Package: We offer a competitive salary for top-tier talent and a flexible, hybrid environment where we value output, not hours at a desk. Our supportive benefits include an EAP, birthday/loyalty leave, and lifestyle allowances.
• A Vision to Believe In: We're ambitious, passionate, and on a mission to reshape education in Australia. Our goal is for Contour to become the most trusted name in tutoring nationwide.

The marketing team's mission is to turn Contour into an iconic brand, so when people see white with a blue 'C', they should immediately think of Contour - the way red and gold means McDonald's, black and white stripes mean Adidas, and Tiffany blue means Tiffany & Co.

If this challenge sparks your inner-marketing flame  - your drive to prove yourself and take your career to the next level - this is the role for you