Digital Coordinator

2 weeks ago

Melbourne, Victoria, Australia That Marketing Company Full time $104,000 - $130,878 per year

Have you spent a couple of years on the tools in a digital agency and are ready to take on more strategic responsibility?

This role is your perfect next step, one where your hands-on experience directly shapes the campaigns you build and manage. You will be instrumental in planning, launching, and refining powerful digital advertising campaigns, blending your practical skills with a stronger strategic voice.

Campaign Management

  • Plan, execute, and optimise digital advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to drive client success.
  • Monitor performance metrics (CPC, CTR, CPA, ROAS) and provide actionable insights for continuous optimisation.
  • Manage budget allocation and ensure campaigns deliver on KPIs within the agreed-upon budget.

Reporting & Analysis

  • Create regular performance reports for clients, tracking key metrics and providing clear, actionable insights for improvements.
  • Use tools such as Google Analytics, Agency Analytics, and Google Tag Manager to analyse and report on digital performance.
  • Collaborate with the team to implement A/B testing and refine campaigns based on data-driven insights.

SEO & Website Management

  • Assist with planning and implementing SEO strategies to maximise both organic and paid growth.
  • Oversee small web projects, coordinating with developers and designers from content loading through to testing and launch.
  • Update existing client websites with landing pages, content, blog posts, and database exports (predominantly WordPress).

Content & Collaboration

  • Work closely with the content, design, and social teams to ensure all assets align with campaign goals and digital strategies.
  • Assist in writing compelling ad copy and creating briefs for visuals and other campaign assets.

Experience & Skills

  • 2+ years of experience in digital marketing with a focus on performance-based campaigns (Google Ads, Meta Ads, etc.).
  • Proven proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other digital marketing platforms.
  • Strong analytical skills with the ability to make data-driven decisions.
  • Knowledge of A/B testing, landing page optimisation, and remarketing strategies.
  • Familiarity with foundational SEO strategies and best practices.

About You

  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong attention to detail and a commitment to meeting deadlines.
  • A creative mindset with a genuine passion for digital marketing and staying current with industry trends.

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