Digital Marketing Strategist

16 hours ago

Melbourne, Victoria, Australia SWEAT Digital Full time $100,000 - $120,000 per year
Senior Digital Marketing Strategist — Fitness Studio Growth

Paid Social, Organic Social, Email, and SMS | $90K–$100K + Super | Fully Remote (Australia)

Help Fitness Studios Grow. Own the Strategy. Work Anywhere.

Are you a data-driven marketer with serious paid social skills? Want to work with fast-growing fitness studios — not just launch campaigns, but actually shape their growth?

At SWEAT, we help gym and studio owners get more leads, more members, and more impact. We're not a generalist agency. We're the go-to marketing partner for fitness businesses who want results — not just impressions.

Now we're looking for a Senior Digital Marketing Strategist to take the reins and drive performance across Meta, Email, and SMS for our studio clients. If you can spot a weak funnel from a mile away, love optimising ads, and can talk strategy with business owners — this is your role.

What You'll Actually Do

Forget internal politics and bloated layers. You'll work directly with studio owners and do what you do best: run smart, ROI-driven campaigns that get results.

Strategy & Onboarding

  • Craft custom marketing strategies tailored to studio goals and locations.
  • Run local competitor research and audience targeting that actually matters.
  • Set crystal-clear KPIs, offers, and lead flow expectations.

Campaign Execution

  • Build and manage Meta campaigns designed to convert — not just look pretty.
  • Launch email and SMS funnels that nurture leads into bookings.
  • A/B test everything — headlines, images, CTAs, offers — and scale what works.

Client Partnerships

  • Be the "in-house marketing expert" for your clients — they'll trust your judgment.
  • Share insights clearly (no jargon), and guide them through results and next steps.
  • Help studio owners understand marketing so they become better partners.

Innovation & Impact

  • Collaborate with our creatives and strategists to improve funnels and creative.
  • Mentor junior marketers and raise the standard of performance across the team.
  • Suggest better tools, workflows, or experiments — we're always evolving.

What We're Looking For

Proven Experience

  • 4+ years managing digital marketing campaigns — agency or high-performance team.
  • Expert in Meta Ads Manager, especially local lead gen.
  • Confident with email and SMS platforms (GHL, Klaviyo, ActiveCampaign, etc.).
  • Comfortable managing multiple client accounts without dropping the ball.

Communication Skills

  • You can translate data into insight, and strategy into plain English.
  • You know how to build trust and keep small business owners calm and focused.

Culture & Fit

  • Passionate about health, fitness, and helping business owners succeed.
  • Positive, proactive, and accountable — you own your work.
  • Comfortable working remotely and independently within a supportive team.
Why Join SWEAT?
  • Work with fitness businesses who care about what they do.
  • Fully remote team — work from anywhere in Australia.
  • Tight-knit team of experts who back each other and love results.
  • Clear growth path — this isn't a dead-end role.
  • Dedicated L&D budget so you can keep leveling up.

Sound Like You?

Don't wait. If you're a performance marketer who knows how to get leads, talk strategy, and build trust with business owners — we want to hear from you.

Apply now with your CV and a short note about why you're a great fit.

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