Ecomm/Performance Digital Strategist

7 days ago

Melbourne, Victoria, Australia The Social Boutique Full time $40,000 - $160,000 per year

** This role is initially for 4 days a week, but will increase to a full time for the right person

Who we are

The Social Boutique is a boutique eCommerce growth agency that partners with brands to scale profitably through strategy, media, and creative.

As we're a boutique agency, you will work directly with the founder and other team members, gaining exposure across client strategy and agency growth. Unlike larger agencies, this role offers the rare chance to influence how the business evolves while helping eCommerce brands scale.

The Role

As Senior Digital Strategist, you will be the trusted partner for our eCommerce clients. You will lead digital strategy, manage client relationships, and ensure campaigns deliver profitable growth.

This is a hands-on role where you will be across the numbers (CAC, AOV, LTV, margins) as much as you are across the creative. You will understand how paid media and creative work together, and you will be able to guide clients on full-funnel growth even if you are not the one implementing every detail.

It is also a growth role for the right person. We are looking for someone ambitious who can step in, support the founder, and grow into leadership.

Key Responsibilities

  • Plan, manage, and optimise Paid Ads across Meta, Google, and TikTok with a profit-first approach. Mandatory: Strong experience
  • Lead client eCommerce growth strategy by connecting ads, profitability metrics, and retention.
  • Analyse CAC, AOV, LTV, conversion rates, and margins to inform decisions.
  • Support clients with campaign calendars, funnels, and marketing plans.
  • Collaborate on ad creative ideas, scripts, and testing.
  • Act as the primary client contact, managing relationships with confidence and care.
  • Mentor junior team members and contribute to internal frameworks.

What you'll be bringing

  • Three or more years of experience with eCommerce brands, either agency or in-house.
  • Strong knowledge of Meta and Google Ads. Experience with TikTok and LinkedIn is a bonus.
  • A good understanding of eCommerce profitability levers including CAC, AOV, LTV, and conversion rates, and how they connect.
  • Confidence interpreting Shopify and GA data and translating it into growth actions.
  • Proven ability to lead digital and creative strategy for clients.
  • A proactive, autonomous mindset with ambition to grow into leadership.
  • Strategic and analytical thinking paired with creative energy.
  • Excellent time management and strong communication skills.

Why you'll love working with us

  • Genuine opportunity to move into management and leadership roles as we grow.
  • Direct influence on agency frameworks and direction, something rare in traditional agencies.
  • Work closely with the founder, gaining unique exposure and fast-tracked development.

Perks and Culture

  • Hybrid flexibility and trust in how you manage your day.
  • Extra leave for birthdays
  • Co working space [currently scoping the best one]
  • Team lunches, free Friday coffees and a vibrant, collaborative culture.
  • Enjoy cuddles with our office Pup

If you love the eCommerce space, thrive on strategy and numbers, and want the rare chance to grow into a leadership role while shaping the future of a boutique agency, this role is for you.

  • Digital Marketing Strategist

    1 day ago

    Melbourne, Victoria, Australia SWEAT Digital Full time $100,000 - $120,000 per year

    Senior Digital Marketing Strategist — Fitness Studio GrowthPaid Social, Organic Social, Email, and SMS | $90K–$100K + Super | Fully Remote (Australia)Help Fitness Studios Grow. Own the Strategy. Work Anywhere.Are you a data-driven marketer with serious paid social skills? Want to work with fast-growing fitness studios — not just launch campaigns, but...

  • Digital Marketing Strategist

    1 day ago

    Melbourne, Victoria, Australia We Will Australia Full time $60,000 - $120,000 per year

    Company DescriptionWe Will Australia is a regional marketing and business solutions agency committed to empowering local businesses across Victoria with strategic clarity, creative excellence, and loyal partnership. Rooted in community values and driven by results, We Will Australia blends sophisticated branding, digital marketing, and tailored growth...

  • Digital Media Strategist

    3 days ago

    Melbourne, Victoria, Australia Amadeus Full time $90,000 - $120,000 per year

    Job TitleDigital Media StrategistPURPOSE OF THE ROLE:The Digital Marketing Strategist is a client-facing role that focuses on running successful digital media campaigns and requires expertise in Paid Search, Paid Social, and Display.As a Digital Marketing Strategist, you'll proactively manage campaigns and work closely with internal teams such as Media...

  • Enpowerment & Growth Strategist

    3 days ago

    Melbourne, Victoria, Australia Abundant Success Full time $60,000 - $100,000 per year

    Now Hiring: Empowerment & Growth StrategistLocation: Australia (Remote)Industry: Professional ServicesEmployment Type: Independent ContractorAre you a purpose-driven professional ready to elevate your career, expand your impact, and guide others toward meaningful success? We're seeking entrepreneurial, motivated individuals across Australia to join our...

  • Arabic-Speaking Digital Marketing Strategist

    2 weeks ago

    Melbourne, Victoria, Australia SoudCoh Full time $60,000 - $80,000 per year

    Company DescriptionSoudCoh is a results-driven marketing agency specializing in lead generation and client acquisition for small to medium businesses. We help brands attract consistent, high-quality clients through a blend of creativity, data, and strategy. Our mission is to ensure our clients achieve their marketing goals and see tangible results. We pride...

  • Marketing Strategist

    7 days ago

    Melbourne, Victoria, Australia Megaphone Full time $80,000 - $120,000 per year

    THE ROLE: MARKETING STRATEGISTWe're searching for an exceptional Marketing Strategist– You are the kind of person who loves to be challenged, making every effort to build positive, working relationships with everyone you come into contact with. You will have outstanding communication skills and strong initiative. Ideally, you will also have a strong...

  • Executive Marketing Strategist

    1 week ago

    Melbourne, Victoria, Australia Megaphone Full time $100,000 - $150,000 per year

    Job DescriptionJob Tittle: Executive Marketing StrategistLocation: Melbourne, AustraliaWork Mode: HybridAs Executive Marketing Strategist, you will be leading a team responsible for driving and enhancing the strategies for Megaphone's Growth clients in our e-commerce department who spend between $5000-$10,000 a month on ad spend.This role reports to the Head...

  • Communications Strategist

    2 weeks ago

    Melbourne, Victoria, Australia TBWA\Worldwide Full time $60,000 - $100,000 per year

    TBWA REPRESENTSDisruption has never been a catchphrase or a trend. It's a mindset. It's a behaviour. We don't dabble in disruptive thinking. We embody it, day in and day out. When we solve problems, we do it collectively. None of us is better than all of us. Together we strive to create Disruption the world needs.TBWA Melbourne is seeking a talented Comms...

  • Intranet Content Strategist

    3 days ago

    Melbourne, Victoria, Australia Scope (Aust) Ltd Full time $90,000 - $120,000 per year

    About ScopeScope's purpose is to create meaningful opportunities for people with disability to belong and thrive. We support people with physical, intellectual and multiple disabilities to achieve their goals. Scope is a registered provider under the NDIS and delivers a range of services including supported independent living, short term accommodation...

  • Senior Property Strategist

    1 day ago

    Melbourne, Victoria, Australia Empire 8 Property Full time $80,000 - $120,000 per year

    Ignite Your Passion for Property Wealth: Senior Wealth Creation Strategist at Empire 8 Property (Moonee Ponds, Melbourne)Are you a Property Strategist with a sales fire? Do you dream of empowering others to achieve true financial freedom through strategic property investment?Empire 8 Property, a leading Melbourne-based investment firm, is seeking a dynamic...