Executive Marketing Strategist

2 days ago

Melbourne, Victoria, Australia Megaphone Full time $100,000 - $150,000 per year

Job Description

Job Tittle: Executive Marketing Strategist

Location: Melbourne, Australia

Work Mode: Hybrid

As Executive Marketing Strategist, you will be leading a team responsible for driving and enhancing the strategies for Megaphone's Growth clients in our e-commerce department who spend between $5000-$10,000 a month on ad spend.

This role reports to the Head of Accounts and will lead a team of 5 Marketing Strategists who look after the client's marketing strategy across Meta, TikTok, Pinterest & LinkedIn.

The five marketing strategists onboard specific clients assigned to them to Megaphone. Individually looking after these clients from strategy, creative creation in Canva & data analysis.

To keep up to date, you will manage 1-2 clients of your own in addition to leading the team.

Day to day

Team management & development

  • Managing a team of roughly 5 Senior Marketing Strategists. (Each team member manages roughly 9-15 clients.)
  • Upskilling the team.
  • Questioning the status quo.
  • Fostering strategic development and innovation.
  • Auditing meta performance
  • Ensuring Megaphone best practice procedures are followed.

Client focus

  • Working closely with Megaphone's growing e-commerce clients, ensuring their digital marketing strategy aligns with their goals.
  • Ensure that strategies are being implemented and optimised by checking in on these accounts.

Collaboration

  • Collaborate with team members to challenge existing strategies and develop improvements.
  • You will brainstorm ideas, strategise and work with team members required to be involved. It is important that this is a collaborative approach, rather than you doing it all, in order to facilitate overall development of the team.
  • Supporting the team on existing strategies / developing new strategies.

Product enhancement

  • Set the standard to follow.
  • Teach by sharing, doing, joining meetings and providing feedback.

Sales support

  • Along with other members of the team, assist in sales efforts by working with clients whose ad spend exceeds $100,000 (this may be increased or decreased in size) or household brand clients.

Bigger picture

Seasonal Planning

  • Plan, strategise and drive the roll out for seasonal promotional periods to maximize performance opportunities for all Megaphone clients.
  • All sale days, holidays, down periods etc.
  • As well as company strategy

Company Strategy

  • Contribute to building and executing the overall company strategy.

Collaboration

  • Collaborate with Heads & Leaders to ensure successful strategy implementation.
  • Client retention
    : Maintain a high level of client retention among those on the designated client list. This figure will be set quarterly.
  • Team development
    : Weekly meetings and strategising with the teams involved.

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