Regional Sales Manager

3 days ago

Sydney, New South Wales, Australia Genius HRTech Limited Full time $70,000 - $120,000 per year

Regional Sales Manager – Ethnic Market & HORECA (Australia & NZ)

Location: Sydney or Melbourne, Australia

(Relocation support available for the successful candidate)

Individual Contributor Role

About the Company

A leading
global FMCG organization
with a strong international presence, known for delivering high-quality products across multiple markets. The company is expanding rapidly in Australia and is seeking a dynamic professional to drive growth and strengthen its footprint.

About the Role

We are seeking a highly motivated, results-driven
Sales Manager
with a strong background in FMCG, Modern Trade, and Ethnic Trade channels. This role is ideal for a go-getter who thrives on driving sales, building relationships, and managing high-volume distributor operations.

What We're Looking For

Strong self-motivation, enthusiasm, and a passion for selling

Excellent communication & organizational skills

Proven sales & revenue orientation with analytical ability

10 years min experience managing Modern Trade accounts (e.g., Costco, Woolworths, Coles)

In-depth knowledge of Australian Ethnic Trade & HORECA channel in the FMCG Food space.

Familiarity with Sydney, Melbourne, Brisbane, Adelaide and Perth markets

Experience in commodities & managing multiple distributors with high volumes

Key Responsibilities


Sales Management (Primary & Secondary)

  • Achieve sales targets across assigned markets
  • Drive distributor performance, new account development & customer retention
  • Identify & develop new markets, especially Ethnic Trade & HORECA channels
  • Ensure smooth order flow, timely payments & coordination with supply chain


Brand & Product Portfolio Management

  • Execute brand growth strategies, sales promotions & product launches
  • Conduct market visits, competitor analysis & ensure visibility in retail outlets
  • Lead merchandising, new SKU development & sales promotions


Distributor Management

  • Support distributor ROI, claims & payment settlements
  • Train distributor sales teams & enhance market operations
  • Manage inventory & stock replenishment


Budget Planning & Sales Spend

  • Plan annual & quarterly budgets
  • Approve distributor spends aligned with performance
  • Optimize BTL activities & promotions to improve profitability

This is a unique opportunity to make a
significant impact in a global FMCG business
. You'll be at the forefront of driving market expansion, brand presence, and revenue growth in Australia's key cities as well as New Zealand, while working alongside a passionate and collaborative international team.

Please note : The candidate be currently based in Australia, either an Australian citizen or resident.

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