Regional Sales Manager

Bring your unquenchable thirst for sales and blaze a career less ordinary at Lion.

Lion, home to Australia's most iconic beer and RTD brands – XXXX, Furphy, Guinness, Stone & Wood, and Kirin Hyoketsu (to name a few) – is looking for a passionate and results-driven Regional Sales Manager to lead one of our Victorian sales teams. The region encompasses Melbourne's northern suburbs, stretching from Brunswick and Bulleen out to Bendigo and Mt Buller If you're based in Melbourne, thrive in a fast-paced environment, and are eager to lead your team to success, this full-time, permanent role could be perfect for you.

Your Mission:

• Deliver with Impact: Lead the charge to exceed volume, revenue, and market share goals. Drive performance across all field sales KPIs to ensure exceptional outcomes for both your team and Lion.
• Negotiate with Purpose: Take the lead in Pourage Rights negotiations and business reviews with key customers across your region, ensuring mutual success and long-term growth.
• Own Customer Engagement: Develop and execute a customer engagement plan that drives relationships, satisfaction, and loyalty across the region.
• Collaborate for Success: Work seamlessly with internal stakeholders to align on business priorities, ensuring a unified approach to achieving results.
• Manage Budgets: Oversee discretionary and overhead budgets in line with budget, ensuring effective and efficient use of resources.
• Coaching and Development: Develop and implement a targeted infield coaching plan for your direct reports, empowering them to grow and succeed in their roles.

Your Edge:

• Proven Leadership: You've led high-performing teams and delivered exceptional sales results, particularly in liquor, FMCG, pharmaceutical or adjacent industries.
• Strategic Thinker: You can balance short-term objectives with long-term growth, making decisions that have a lasting impact on both the business and the customer.
• Relationship Builder: You know how to nurture strong partnerships with key customers, ensuring success is a shared goal.
• Financial Acumen: Managing budgets, forecasts, and trade spend investments is second nature to you – and you do it with precision and care.
• Coaching Expertise: You know how to guide, mentor, and motivate a team to reach their full potential.
• Must-Haves: A valid driver's licence and permanent working rights in Australia.

Note that this role involves some overnight travel. There is significant flexibility to help ensure it can work for you.

If you are interested in applying for this opportunity, please speak with your leader first then apply. Feedback will be sought from your leader as part of the selection process.

At Lion, we offer 'growth on tap' and you'll get hooked on reaching higher with each new challenge. We have endless experiences to learn and grow for those thirsty for more. We have progressive flexibility, leave and wellbeing policies, backed by leaders who support the whole you. This means you'll thrive at every stage of your personal and professional journey. At Lion you don't have to choose – here you can win in work and life.

We're a certified B Corp, which means we care about people, planet and purpose—not just profit. We're committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.

If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.