Social Media Executive

5 days ago

Sydney, New South Wales, Australia Industrie Clothing Full time $60,000 - $80,000 per year

About the Company: Are you ready to be part of something iconic? Industrie Clothing, established in 1999, stands tall as a cornerstone in Australian men's fashion. Our mission is simple: crafting modern, practical, and inherently masculine clothing for every man. As we continue to grow, we are looking for a dynamic and analytical Assistant Merchandise Planner to join our team at the Head Office.

The Role: We're on the hunt for a hands-on Social Media Creative to create, execute, and deliver high-performing content across all major social platforms. You'll be working daily on shooting, editing, and publishing with a strong eye for social trends and platform strategy. You'll work closely with the wider team to bring the brand to life, ensuring every piece of content feels fresh, on-brand, and built to perform.

If you live and breathe content, understand what's trending before it hits, and know how to tell a compelling brand story, this is the role for you.

Key responsibilities:

  • Create and publish high-quality, on-brand content for Industrie, Indie Kids, and Roler across all major social platforms (Instagram, TikTok, Facebook, etc.) in both the Australian and US markets.
  • Monitor and react to social trends specific to each region, tailoring content to suit local tone, audience behaviour, and platform preferences.
  • Manage and execute a consistent and strategic posting schedule across all brands and markets.
  • Collaborate with internal teams (Retail, Digital, Creative, Product) to align content with product drops and campaigns.
  • Own the full content creation process, including ideation, filming, editing, and publishing that ensures brand tone and aesthetic are met.
  • Drive measurable growth in reach, engagement, video views, and follower count for each brand across each market.
  • Deliver weekly reporting with actionable insights and learnings across all platforms and brand channels.
  • Ensure all content follows brand identity and maintains a consistent look, feel, and voice for each brand.
  • Engage in trend forecasting and creative sessions to inspire new ideas, keeping each brand culturally relevant.
  • Maintain an agile workflow with strong attention to deadlines, creative quality, and platform performance metrics.

Who we're looking for:

  • It's desirable to have 2 years' experience in a similar role with retailers with strong online presence.
  • Adobe Suite, Social Media platform, scheduling software, photography proficiency.
  • Strong understanding of online branding & activity, and the courage to drive exciting new ideas
  • Clear and concise communicator.
  • Attention to detail.
  • Ability to work quickly and methodically.
  • Ability to work in a team.
  • Self-motivated with a 'can do' attitude.
  • Strong organisational skills.
  • An ability to be an ambassador for the INDUSTRIE Mens, Indie Kids & ROLER brands internally & externally.
  • Trade acumen– with an eye for delivering commercial & customer success.

Be sure to attach a link to your creative content in your resume for us to see APPLY NOW

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