Senior Marketing Specialist

About the roleIn this role you'll help promote the City of Greater Geelong by leading digital and traditional marketing campaigns, managing website content, and supporting the Marketing team. Working with the Manager, Marketing, you'll drive creative strategies and build strong stakeholder relationships to boost the City's profile and deliver impactful results.

Work type: Permanent full time

Classification: Band 8 commencing at $122,040 pa plus super

Key responsibilities include:

• Monitor and analyse digital performance using analytics tools, providing insights and making data-driven adjustments to improve campaign effectiveness.
• Manage and optimise website to enhance user experience and engagement while staying current with best practices in digital marketing.
• Mentor and guide Marketing Officers on SEO and SEM best practices, ensuring the team's growth and adherence to best practices in digital marketing.
• Support change initiatives and contribute to the business unit's culture to ensure it is inclusive, customer focused, results driven and accountable.
• Align work activities to the department Business Plans and Strategy, supporting implementation and balancing value for our community and customers, within financial and resource constraints.
• Implement systems, processes, and workflows to deliver results, ensuring relevant policies, governance mechanisms, and regulations are adhered to.

About youTo be successful in this role you will have a tertiary qualification in Marketing, PR, Advertising, Communications or a relevant field and/or significant senior leadership experience in Digital Marketing.

Essential Experience:

• Knowledge of relevant legislation, policies and practices related to marketing and promotions.
• Demonstrated people skills to support, influence, and collaborate with relevant stakeholders.
• Well-developed writing, presentation, and speaking skills to align with stakeholders and achieve support for task outcomes.
• Well-developed problem solving and stakeholder management skills with the ability to build collaboration and partnerships.
• Tactical marketing and communication skills, including influencing stakeholders to achieve support to deliver outcomes.
• Demonstrated experience in the effective management of and application of brand(s).
• Demonstrated experience in overseeing digital platforms inclusive of social media accounts, website and direct customer marketing (such as EDMs).
• Preferred candidates will be required to undergo a National Police Check as part of the recruitment process (funded by the City).
• Current Working with Children Card (employee).

If this sounds like the role for you, then click apply now

Child Safety Responsibilities 

We are committed to being a child-safe organisation and have zero-tolerance for child abuse. We have specific policies, procedures, and mandatory training in place to support employees, volunteers, and contractors to achieve and adhere to these commitments. Please read our Child Safe Standards Management Policy.

Diversity and Inclusion 

At the City we want a workforce that reflects the community we live in. We welcome and embrace everyone, all people with their own unique experiences, and support and encourage all our employees to do their best work, have equal access to opportunities and a just working environment. For this reason, we particularly welcome and encourage applications from First Nations people, people with diverse cultural and linguistic backgrounds, from the LGBTQIA+ community, people with disability and people of all genders, ages and diverse experience.

We are the CityFrom parks to offices, childcare centres to works depots, leisure facilities to the Wool Museum and waterfront, our team plays a vital role in shaping our vibrant and growing community. Our community counts on us to get the essentials right while looking for ways to go beyond. By listening, collaborating, and focusing on sustainability, we strive to do the basics brilliantly and create a lasting impact. If you're ready to be part of something bigger, join us in shaping the future of Geelong.

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

Applications and Enquiries

Click the Position Description link to view more information about this position.

Applications close: 11:55pm Sunday 14 September 2025

(Position Description Word Version)

(Position Description PDF Version)

Enquiries: Kirsty Quick | Manager Marketing | (22 August - 29 August 2025) and Nikki Short | Senior Talent Acquisition Partner | (30 August – 14 September 2025)

Click the Apply button to submit your application or find out more about this opportunity. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at noting your preferred method of communication and contact details and a member of the team will be in touch.

We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience.  We are committed to building a more diverse team. Your responses to our demographic questions are strictly confidential and will not be individually shared.